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| Share Name | Share Symbol | Market | Type |
|---|---|---|---|
| Altaba Inc | NASDAQ:AABA | NASDAQ | Common Stock |
| Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
|---|---|---|---|---|---|---|---|---|---|---|
| 0.00 | 0.00% | 19.63 | 19.12 | 19.61 | 0 | 01:00:00 |
From May 2019 to May 2024
By Josh Beckerman
Yahoo Inc. agreed to buy social shopping site Polyvore Inc., a move intended to enhance the portal's "Mavens" growth strategy.
Terms of the deal were not disclosed Friday. Venture-backed Polyvore announced a $14 million Series C funding round in 2012.
The purchase also is expected to help Yahoo's native-advertising efforts.
"Polyvore will strengthen Yahoo's digital magazines and verticals through the incorporation of community and commerce," Yahoo said.
Earlier this year, Yahoo unveiled a new financial metric tracking revenue in its four key areas of growth: mobile, video, native and social, or MaVeNS.
The idea was to focus investors' attention on the areas of the company that are growing, while diverting their focus from its shrinking desktop display and search ads.
Write to Josh Beckerman at josh.beckerman@wsj.com
Subscribe to WSJ: http://online.wsj.com?mod=djnwires
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