Yahoo Announces Agenda for February 18th Mobile Developer Conference

CEO Marissa Mayer will open event focused on mobile development best practices and insights

Yahoo Inc. (NASDAQ:YHOO) today announced the agenda for Yahoo’s third Mobile Developer Conference to be held February 18th in San Francisco. Throughout the conference, developers will hear from some of the most talented leaders in the industry on the pressing topics facing the mobile developer community, such as mobile monetization and user acquisition.

Yahoo CEO Marissa Mayer will kick off the event, followed by a State of Mobile address from Simon Khalaf, SVP of Publisher Products. The next group of presenters will offer a deep dive on several advancements to the Yahoo Mobile Developer Suite and a look into the State of Native Ads. The morning will close with a panel discussion on the increasing usage and trends around ever-popular messaging apps.

After-lunch sessions will explore the ways time-strapped developers can leverage Tumblr for an effective content marketing solution, and they will provide a debrief on findings from Yahoo’s App Lifecycle study. The rest of the afternoon will include insights on how to grow, retain and monetize users on mobile.

“In 2015, Yahoo supported hundreds of thousands of mobile developers in creating, growing and monetizing apps through our mobile developer suite,” said Simon Khalaf, SVP of Publisher Products. “This year, we’re excited to gather together once again with our developer community, where we'll deliver fresh content and new tools to help them succeed even more."

The event will take place at The Masonic in San Francisco’s Nob Hill neighborhood. Registration and breakfast begins at 9:00, with morning keynotes starting at 10:00am. The day will conclude with a cocktail reception from 5:00pm to 6:30pm.

For more information, full agenda details and to request an invitation, developers can check the official event Tumblr at ymdcsf2016.tumblr.com.

About Yahoo

Yahoo is a guide focused on making users' digital habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company's blog (yahoo.tumblr.com).

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Press ContactYahoo Inc.Kym Lino, [e-mail]