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Rubbermaid(R) Tops Builders' Brand Preference in Closet
Organization and Launches New Configurations(TM) Closet Line for Consumers
FAIRLAWN, Ohio, March 22 /PRNewswire-FirstCall/ -- America's number-one brand
in home products* just got another vote of confidence, this time from
professionals, for the organization challenge that tops all of our lists:
closets.
In a 2005 independent brand-use study conducted by Readex, readers of Builder
magazine ranked Rubbermaid as their number-one choice for closet organization.
Rubbermaid ranked as the most familiar brand in closets, and more builders
cited Rubbermaid than any other closet brands used in the past two years.
Rubbermaid's closet products range from professional-grade wire and melamine
lines in rich finishes offered to builders, to beautifully finished
out-of-the-box systems sold at retail for consumers.
Rubbermaid's closet lines for professional builders are widely used in new
construction and remodeling projects. For this market, Rubbermaid recently
expanded its popular ventilated wire-shelving selection with an epoxy satin-
nickel finish. Innovative FreeSlide(R) hardware affords smooth hanger
movement, while TightMesh(TM) shelving eliminates marks on sweaters and other
soft garments.
New this year for builders, Rubbermaid is adding to its melamine Heirloom
Collection for closets with a cherry finish that matches the deep millwork
finishes gaining popularity in new homes.
For the do-it-yourself set, Rubbermaid's new Configurations(TM) closet line
offers consumers a one-of-a-kind, customizable solution that combines an
easy-to-install kit, complete with adjustable shelves and rods, with a full
line of accessories to accommodate anyone's storage aspirations. Heavy-duty
metal construction offers maximum weight capacity (upwards of 500 pounds),
while thoughtful touches like epoxy coating, chrome finishes and rubber-ended
hangers combine form with function.
Best of all, you don't need to be a hacksaw-wielding professional to install
the Rubbermaid system; a screwdriver, drill and level are the only tools
needed. Pre-cut rails and telescoping rods and shelves eliminate the cutting,
trimming and exacting measuring typically necessary in closet systems. That
telescoping design is the innovative feature that makes Rubbermaid's the only
out-of-the-box closet system with shelves, rods and accessories that adjust
both vertically and from side to side, without additional tooling. Because
components slide in and out, width adjustments can be made on the fly, making
seasonal changes and shopping-spree reconfigurations truly simple.
Configurations kits come in lengths ranging from four to eight feet and include
shelving, hanging rails, brackets, hanging rods and all of the hardware
necessary to install the system. Additional accessories include storage racks,
extra shelving, wire baskets, pants organizers, shoe rods and shelves, and
special organizers for ties and belts (each holds 30). All hook securely into
the mounting rails and may be lifted out for repositioning. Shelves, hanging
rails and brackets are epoxy-coated for durability and snag- free performance,
while hanging rods and other accessories come in a sleek chrome-plated finish.
Sliding baskets and organizers have ball-bearing glides to slide into place
smoothly.
Rubbermaid's Configurations closet products are debuting this spring at a
variety of general, home and hardware retailers, including all Chicago-area and
selected other Wal-Mart Stores. More information about the products is
available at the company's web site: http://www.rubbermaid-configurations.com/
.
About Rubbermaid:
Rubbermaid Home Products is a leading designer and manufacturer of durable,
innovative household organization and utility products, and is among the most
trusted, consumer-loyal brands in America.
Part of the Newell Rubbermaid family, Rubbermaid markets a full line of
exceptional-quality products for home, closet and garage organization; kitchen,
bath and outdoor storage; as well as seasonal and hardware products in a
variety of materials. For more information, please visit Rubbermaid's web site
at http://www.rubbermaid.com/ .
*HFN biannual surveys rank Rubbermaid as the number-one brand in home products.
DATASOURCE: Rubbermaid
CONTACT: Lorrie Paul Crum of Rubbermaid Home Products, +1-330-869-7409,
or Mobile, +1-330-819-0951
Web site: http://www.rubbermaid-configurations.com/
http://www.rubbermaid.com/