Rubbermaid Lock-its Revolutionize 'Brown Bagging It' as More Consumers Look to Save Money by Packing Meals to Take On-the-Go

Newest addition to the Easy Find Lids food storage system helps to eliminate lost lids and keep kitchen cabinets organized


ATLANTA, Aug. 3, 2009  /PRNewswire-FirstCall/ -- Newell Rubbermaid (NYSE: NWL) today announced the introduction of Rubbermaid  Lock-its(TM) food storage containers, an extension of the brand's Easy Find Lids(TM) system, featuring four locking tabs and a built-in rubberized gasket to create an exceptionally secure seal that prevents spills and keeps food fresh. Just as many Americans continue to seek new ways to reduce household costs, Rubbermaid Lock-its make it more convenient for consumers to pack and transport a variety of foods for meals at work or on-the-go, while staying organized at home.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20090803/CL54582 )

"In recent months Rubbermaid food storage products have gained share throughout North America as consumers recognize the compelling value proposition of our Easy Find Lids system," said Steve Pawl, Vice President of Marketing for Rubbermaid. "The Lock-its line of food storage containers is a timely solution for consumers seeking a little financial relief by saving leftovers and preparing affordable meals at home to take to work, and it's the latest example of how we are using consumer insights to deliver meaningful product innovations to the marketplace."

Ninety-three percent of the American adults who took a combined 8.5 billion lunches to work last year say they were motivated by saving money. Consumers continue to be budget conscious in the face of a challenging economy, suggesting the number of adult Americans brown bagging it will increase in the coming months. Rubbermaid Lock-its offer consumers a solid solution to the common challenges of taking lunch on-the-go, simplifying and improving the brown bag experience. They can be confident soups won't leak and sandwiches and snacks will still be fresh when the lunch hour finally arrives.

In addition to providing consumers with an extra secure seal, Lock-its is the latest line of Rubbermaid food storage containers with the Easy Find Lids system, which allows lids to snap to bases and nest smaller containers inside larger ones for easy kitchen cabinet storage and organization. This meets another consumer need, as more than 70 percent of consumers report they are routinely unable to find the lids that match their containers and another 52 percent lose the lids completely.  Rubbermaid's Easy Find Lids system effectively solves this daily problem, and new Lock-its join the original line of Easy Find Lid containers, Premier(TM) containers and Produce Saver(TM) containers with Rubbermaid's patented storage and organization system to offer innovative food storage solutions for every occasion.

Rubbermaid Lock-its are available in 10 sizes ranging from 1 cup to 2   gallons, including a divided container. The containers are microwave, dishwasher and freezer safe and range in price from $1.99 to $14.99.

The original Rubbermaid Easy Find Lids containers feature durable clear bases and red lids, and they are microwave, dishwasher and freezer safe. Designed for everyday use, Easy Find Lids food storage containers come in 11 different sizes from 1/2 cup to 2 1/2 gallons, including a divided container, at prices ranging from $2.99 to $11.59.

Rubbermaid Premier containers feature crystal-clear bases that resist stains and odors and have black rubberized rim lids that seal easily and maximize freshness.  The containers come in seven different sizes from 1 1/4 cups to 14 cups, including a divided container, ranging in price from $2.49 to $8.99. Premier containers are microwave, dishwasher and freezer safe and are guaranteed for life.

Rubbermaid Produce Saver containers utilize unique features to combat the two factors that age produce quickly - lack of oxygen and too much moisture. The containers are designed with a vented lid that allows produce to breathe and a tray that elevates food out of moisture, helping to keep produce fresh up to 33 percent longer than traditional Rubbermaid containers. Produce Saver containers are available in three different sizes including 2 cups, 5 cups and 14 cups, and feature clear bases with green lids and trays. Produce Saver is microwave, dishwasher and freezer safe and is available at prices ranging from $2.99 to $6.99.

Rubbermaid Lock-its, Easy Find Lids, Premier and Produce Saver containers are now available at mass merchandise and grocery stores throughout the United States and Canada.

About Newell Rubbermaid

Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer and commercial products with sales of approximately $6 billion and a strong portfolio of brands, including Rubbermaid , Sharpie , Graco , Calphalon , Irwin , Lenox , Levolor , Paper Mate , Dymo , Waterman , Parker , Goody , Technical Concepts(TM) and Aprica .

This press release and additional information about Newell Rubbermaid are available on the company's Web site, http://www.newellrubbermaid.com/.

NWL-PR 

DATASOURCE: Newell Rubbermaid Inc.



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