PrimeHoldings.com, Inc. and Briza Technologies Sign Letter of Intent with the Universidade do Vale do Paraiba (UNIVAP) in Sao Pa

PrimeHoldings.com, Inc. and Briza Technologies Sign Letter of
Intent with the Universidade do Vale do Paraiba (UNIVAP) in Sao Paulo, Brazil



SALT LAKE CITY, April 1  /PRNewswire-FirstCall/ -- PrimeHoldings.com, Inc. 
(BULLETIN BOARD: PRIM.PK) , a diversified holding company with early-mover
initiatives in the telecommunications and wireless auction space, and
proprietary restaurant and hospitality industries software and its subsidiary,
Briza Technologies, Inc., signed a letter of intent with Universidade do Vale do
Paraiba's(UNIVAP) Research and Development Center to initiate joint technology
development and marketing.

Briza Technologies, a Hillsborough, NJ based corporation, is a subsidiary of
PrimeHoldings.com. Its primary business is the designing, manufacturing and
marketing of wireless credit card payment solutions and Internet security
devices, marketing primarily in Latin America.

UNIVAP's Research and Development Center is located in Sao Jose dos Campos, Sao
Paulo State, Brazil.

"UNIVAP is a significant educational and technological institution in Sao Paulo
State, which is the largest Brazilian industrial, commercial and financial
center, with extensive experience in many areas of strategic interest for
Briza," said Ivan Silva, Briza's President and CEO. "We signed a letter of
intent for a 'technological cooperation and development program' and intend to
execute a joint development agreement by the end of May, 2004."

"As per our research and development plans, this partnership with a major
University will help us expand the immediate application and marketing of our
patent pending technologies to a wider variety of products, services and
customers, as well as improve and enlarge Briza's range of technology by
initiating new information technology research projects, the development,
testing and ultimate marketing of which will be completed in Latin America's
most strategic locations," added Mr. Silva.

"We are excited about this new contract with another major university in Brazil.
With the university's assistance, we will be able to develop and improve our
current products quickly and inexpensively.  We will be connected to an existing
sales and marketing channel in the very market that we want to take advantage
of," said Thomas Aliprandi, PrimeHoldings.com's CEO.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of
1995

Statements in this press release relating to plans, strategies, economic
performance and trends, projections of results of specific activities or
investments, and other statements that are not descriptions of historical facts
may be forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. Forward-looking information
is inherently subject to risks and uncertainties, and actual results could
differ materially from those currently anticipated due to a number of factors,
which include, but are not limited to, risk factors inherent in doing business.
Forward-looking statements may be identified by terms such as "may," "will,"
"should," "could," "expects," "plans," "intends," "anticipates," "believes,"
"estimates," "predicts," "forecasts," "potential," or "continue," or similar
terms or the negative of these terms. Although we believe that the expectations
reflected in the forward-looking statements are reasonable, we cannot guarantee
future results, levels of activity, performance or achievements. The company has
no obligation to update these forward-looking statements. 

DATASOURCE: PrimeHoldings.com, Inc.; Briza Technologies, Inc.



CONTACT:  Tom Aliprandi of PrimeHoldings.com, [phone],

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