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Zions Bank Retains High-Value Customers with Help of Harte-Hanks
-Allink(R) Daily Deposit Builder helps to increase retention of best customers
and to deliver high return-on-investment-
LAS VEGAS, Nov. 16 /PRNewswire-FirstCall/ -- Harte-Hanks, Inc. (NYSE: HHS), a
worldwide, direct and targeted marketing company and its Allink(R) Daily
Deposit Builder solution were selected by Zions First National Bank ("Zions
Bank") to increase the retention of its high-value customers.
With interest rates rising, consumers are constantly evaluating their current
investment portfolios and becoming increasingly dissatisfied with the low-risk,
low-interest bearing accounts in which they invested a few years ago. As a
result, financial institutions such as Zions Bank need to understand which
high-value customers are most at risk and then communicate with these customers
proactively while "money is in motion."
Zions Bank, a leader in providing electronic banking services, operates more
than 130 full-service branches and 200 ATMs [automatic teller machines]
throughout Utah and Idaho. The bank chose Harte-Hanks Allink(R) Daily Deposit
Builder, a proven, event-based marketing solution, based on the deep experience
the company has with many of the nation's leading and most respected financial
institutions. Allink Daily Deposit Builder is designed to help banks stem
customer attrition and understand the economics of retaining best customers.
By providing the regional bank with the tools necessary to monitor customer
account activity continually, Zions Bank can foster better relationships with
its most loyal customers.
"A key factor in our selection of Harte-Hanks Allink(R) Daily Deposit Builder
was the solution's unique ability to detect anomalies or shifts/changes in
deposit patterns and proactively push leads in real-time to prevent major
withdrawals," said Steve Thomas, senior vice president, Zions Bank. "The
solution will provide both the insight we need to best assess individual
customer needs and to respond with tailored service offerings to meet those
needs. As a result, we expect to quickly realize increased loyalty and greater
balance retention."
Once opportunities are identified, Zions Bank uses Harte-Hanks nexTouch lead
distribution management tool to send alerts regarding uncharacteristic client
activity to sales representatives systematically through a Web-based interface.
Zions Bank is also able to measure and to assess program performance, business
rules and individual sales representatives' performance with nexTouch.
"Through innovative technology and an understanding of the financial services
industry, we are providing Zions Bank with important customer information in
order to quickly and positively affect sales performance and customer service
in an industry that is facing escalating competition," said Kathy Calta,
corporate officer and senior vice president, Harte-Hanks, Inc. "Harte-Hanks
partners with many of the largest and most reputable financial institutions in
the nation to optimize customer relationships in order to achieve measurable
results and increase competitive advantage."
Since its introduction in late 2001, Allink(R) Daily Deposit Builder has been
successful in helping banks to reduce customer attrition and to deliver returns
promptly, based on its numerous applications nationwide. More than a dozen
large regional U.S. banks currently are using Allink(R) Daily Deposit Builder
to prevent shifting customer loyalties and rising churn rates in the
increasingly competitive financial services landscape.
Harte-Hanks made the Zions Bank announcement today at the annual BAI's Retail
Delivery Conference & Expo taking place at the Las Vegas Convention Center in
Las Vegas, NV, November 16-19. Harte-Hanks is exhibiting at booth number 7156.
About Zions Bank
Zions Bank operates 133 full service branches and more than 200 ATMs throughout
Utah and Idaho. In addition to a wide range of traditional banking services,
Zions offers a comprehensive array of investment, mortgage, and insurance
services, and has a network of loan origination offices for small businesses
nationwide. The company is also a leader in providing electronic banking
services, including electronic municipal bond trading. Founded in 1873, Zions
has been serving the communities of the Intermountain West for more than 130
years. Additional information on Zions Bank is available at
http://www.zionsbank.com/. Zions Bank is a subsidiary of Zions Bancorporation
(NASDAQ:ZION).
About the Allink(R) Solution Suite and Harte-Hanks
The Allink(R) Solution Suite helps companies in diverse markets achieve
measurable ROI (return on investment) through the application of data-driven
marketing strategies for a more relevant and better-targeted approach to
marketing. The Allink Solution Suite is a blend of 30 years' experience of
Harte-Hanks in vertical marketing strategy, analytics, direct marketing best
practices, end-to-end marketing services and leading-edge technology. Each
Allink solution is built to meet the unique requirements of marketers within
specific vertical markets who want to increase multichannel marketing know-how
and effectiveness, contain personnel resources and costs, act on customer
information in real-time, and develop tailored marketing programs that give
their companies a competitive advantage.
Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted
marketing company that provides direct marketing services and shopper
advertising opportunities to a wide range of local, regional, national and
international consumer and business-to-business marketers. Harte-Hanks Direct
Marketing improves the return on its clients' marketing investment with a range
of services organized around five solution points: Construct and update the
database -- Access the data -- Analyze the data -- Apply the knowledge --
Execute the programs. Visit the Harte-Hanks Web site at
http://www.harte-hanks.com/ or call (800) 456-9748.
Harte-Hanks, the Harte-Hanks logo, and Allink are registered trademarks of
Harte-Hanks, Inc.
Media Contacts:
Chet Dalzell, Harte-Hanks
(212) 520-3232
Brenda Menard, Horn Group, Inc.
(781) 356-7133
DATASOURCE: Harte-Hanks, Inc.
CONTACT: Chet Dalzell of Harte-Hanks, +1-212-520-3232,
; or Brenda Menard of Horn Group, Inc., +1-781-
356-7133,
Web site: http://www.harte-hanks.com/
http://www.zionsbank.com/