More than 5,000 Attendees Come Together at Dreamforce '06 as Salesforce.com Redefines On-Demand Computing with New Apex, World's

New promise of "Innovation Not Infrastructure" embraced by salesforce.com customers, partners and developers


SAN FRANCISCO - SALESFORCE.COM DREAMFORCE CONFERENCE - Oct. 9 /PRNewswire-FirstCall/ -- Salesforce.com (NYSE:CRM), the market and technology leader in on-demand business services, today kicked off its fourth annual Dreamforce Conference at Moscone Center in San Francisco.  With more than 5,000 people in attendance, Dreamforce brings together the global salesforce.com community of customers, partners, developers, industry luminaries and employees to discuss and drive the next wave of innovation in on-demand computing.  At the forefront of salesforce.com's news at Dreamforce is Apex, the world's first on-demand programming language and platform that will, for the first time, allow third parties to write and run code on the salesforce.com multi-tenant, shared architecture.

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"For the more than 5,000 members of our community attending this year, Dreamforce offers a unique opportunity to come together and share their individual stories of success," said Marc Benioff, chairman and CEO of salesforce.com.   "Customers will share best practices and meet over 150 partners delivering innovative on-demand solutions on the AppExchange. Best of all, there's an energy and enthusiasm at Dreamforce that truly defines success on demand."

Salesforce.com made several significant new technology, product, partner and customer announcements at Dreamforce '06.

Salesforce.com New Apex, the World's First On-Demand Programming Language and Platform Allows Third Parties, for the First Time, to Write and Run Code on Salesforce.com's Multi-Tenant, Shared Architecture

Salesforce.com's new Apex is a breakthrough new multi-tenant programming language and platform that will deliver the future of business applications. Apex will empower customers, partners and developers with the same language and platform that have allowed salesforce.com to build its industry-leading on-demand service. Apex code and applications will run on salesforce.com's service, freeing businesses for the first time from the burden of buying and deploying complex software infrastructure. With complete freedom to innovate, the ecosystem can create and run any application on demand with the security, reliability, upgradeability, and ease-of-use for which salesforce.com is best known. With Apex applications available through the AppExchange, customers will benefit from unprecedented choice and freedom across all types of business applications.

Salesforce.com Unveils Apex Alliance; Dozens of Partners, Customers and Venture Capital Firms Support Salesforce.com's Apex, the World's First On- Demand Programming Language and Platform

Salesforce.com's new Apex Alliance is a select group of industry leaders, including salesforce.com customers, industry partners, and venture capital firms, supporting Apex, the world's first on-demand programming language and platform. For the first time, all members of salesforce.com's community have access to the same power to create as the company's own developers.  The Apex Alliance features dozens of salesforce.com partners, including industry leaders Accenture [NYSE: ACN], Adobe [Nasdaq: ADBE], Astadia, Bluewolf, Business Objects [Nasdaq: BOBJ], Cingular Wireless [NYSE: T], Citrix [Nasdaq: CTXS], Dell [Nasdaq: DELL], Deloitte, ExactTarget, Harte-Hanks [NYSE: HHS], Hoover's [NYSE: DNB], Informatica [Nasdaq: INFA], OKERE, Omniture [Nasdaq: OMTR], Palm [Nasdaq: PALM], Research In Motion (RIM) [Nasdaq: RIMM; TSX: RIM], Satyam [NYSE: SAY], ShareMethods, Siemens [NYSE: SI], Skype [Nasdaq: EBAY], SOFTBANK BB, Sprint Nextel [NYSE: S], Sybase [NYSE: SY], Symantec [Nasdaq: SYMC], TATA Consultancy Services, Tibco [Nasdaq: TIBX] and many more.

Salesforce.com AppExchange Incubators to Fuel Entrepreneurship in Multi- Tenant Applications and On-Demand Companies

Salesforce.com's new AppExchange incubators will allow fledgling companies to capitalize on the expertise salesforce.com has acquired as the worldwide market and technology leader in on-demand business services. AppExchange incubators will provide entrepreneurs and incubator companies with a complete package of business services, including access to the Apex multi-tenant programming language and platform, technology infrastructure, product development, sales and marketing support, fundraising and business development assistance and office space. AppExchange incubators will compress the development timeline and the go-to-market costs for incubator companies.

Salesforce Winter '07 Release:  21st Generation of Salesforce to Deliver Unlimited Success on The Business Web

Salesforce Winter '07 will be the 21st generation of the world's most popular on-demand service and the industry's first service to fully leverage Web 2.0 technologies across an integrated suite of CRM applications.  Powerful new capabilities for embedded mash-ups, the Business Web Desktop, and AJAX user interface componentization will deliver new levels of freedom and flexibility for users. Empowered by the Apex programming language and platform, businesses will be able to customize, modify and even rebuild any aspect of the Salesforce suite of CRM applications to meet their unique needs and complex processes.

Winter '07 will feature major advances across the complete CRM suite of Salesforce SFA, Service & Support, PRM, Salesforce Marketing, Apex Analytics and AppExchange Mobile, all delivered on the revolutionary new multi-tenant Apex platform. Winter '07 will be available in Personal, Team, Professional, Enterprise and Unlimited Editions, allowing customers to select the best product for their size of implementation and enterprise.

Cisco and Salesforce.com Join Forces to Integrate Cisco Unified Communications Solutions with AppExchange and The Business Web

Cisco and salesforce.com will make a connector for Cisco CallManager Express available on salesforce.com's AppExchange. CallManager Express is the call-processing component of the Cisco Unified Communications system for the SMB (small and mid-sized business) market.  By making the CallManager Express integration available on the AppExchange, Cisco will give salesforce.com customers and AppExchange partners the ability to incorporate enterprise telephony features and capabilities, such as voice, presence, collaboration, conferencing and video into the suite of Salesforce on-demand business applications. All Salesforce applications, including Salesforce SFA and Salesforce Service & Support, along with the more than 400 applications on the AppExchange, will be able to leverage a common communication platform, delivering unprecedented, communication features to salesforce.com customers and the overall SMB market.

Business Objects and Salesforce.com Expand Partnership to Deliver On- Demand Business Intelligence Via the AppExchange

Business Objects reporting and dashboard capabilities are available on salesforce.com's AppExchange, offering new connectivity between Salesforce and Business Objects.  The Business Objects AppExchange solution empowers customers to create sophisticated Crystal reports with data in their Salesforce applications, and to share reports over the web with authorized users. In addition, Business Objects is scheduled to deliver a beta version of business widgets on AppExchange which extends users' ability to easily interact with Salesforce data and measure business performance directly from their desktop.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand business services.  The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, salesforce.com's on-demand programming language and platform, will enable customers, developers and partners to build powerful new on-demand applications, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease- of-use of salesforce.com's industry-leading multi-tenant service. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.

As of July 31, 2006, salesforce.com manages customer information for approximately 24,800 customers and approximately 501,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available.  Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com/, or call 1-800-NO-SOFTWARE.

Salesforce.com is a registered trademark of, and Apex, AppExchange, The Business Web and Successforce are trademarks of salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners. 

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DATASOURCE: Salesforce.com



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