Hi Ho Silver Resources (CSE:HHS)
Historical Stock Chart
From Jul 2019 to Jul 2024
![Click Here for more Hi Ho Silver Resources Charts. Click Here for more Hi Ho Silver Resources Charts.](/p.php?pid=staticchart&s=CNSX%5EHHS&p=8&t=15)
Isle of Capri Casinos, Inc., Selects Harte-Hanks Allink(R) To
Help Drive CRM Initiatives
- Harte-Hanks to Design, Develop and Install Database Marketing Solution to
Increase Company's Customer Loyalty and Share of Wallet -
NEW ORLEANS, Oct. 18 /PRNewswire-FirstCall/ -- Harte-Hanks, Inc. (NYSE: HHS),
a worldwide, direct and targeted marketing company and its Allink database
marketing solution was selected today by Isle of Capri Casinos, Inc.
(NASDAQ:ISLE), to help increase the frequency of customer visits, the amount of
customer spending per visit and ultimately, the strength of and participation
in the IsleOne loyalty program.
"Through the strategic move of employing a data warehouse, we will continue the
evolution of our industry-leading IsleOne Marketing System. Harte-Hanks, with
30 years' experience, will play a valued role in allowing our company to create
additional specific, targeted data solutions, resulting in more effective and
efficient direct marketing programs," said Les McMackin, senior vice president
of marketing for Isle of Capri Casinos.
Isle of Capri Casinos, one of the largest operators of riverboat/dockside
casinos in the world, attracts 23 million visitors annually at its 16 casinos
in 14 locations by offering customers an identifiable, brand experience with
its "Fun in Paradise" theme. In choosing Harte-Hanks to enhance the IsleOne
program, Isle of Capri Casinos seeks to gain greater insight into its
customers' preferences, identify high-value/high-potential customer segments,
grow its most loyal customers, and better identify and address customers at
risk. As a result, Isle of Capri Casinos will be in a stronger position to
reward customers for their brand loyalty and protect both share of market and
of wallet -- and do it in a profitable way.
Harte-Hanks will collaborate with Isle of Capri Casinos to ensure the optimal
investment of the company's marketing dollars and to support its rapid business
growth. The first step in this process is to conduct a data analysis and
marketing assessment that will help the company define a multichannel, cross
segment/cross-property ROI-based communications plan.
"By providing Isle of Capri Casinos with the right mix of people, processes and
innovative technology, we can quickly and positively affect the company's
bottom-line and build customer loyalty through multichannel, one-to- one
interactions," said Kathy Calta, corporate officer and senior vice president,
Harte-Hanks, Inc. "Harte-Hanks works with many of the largest and most
innovative direct marketers in the world, across multiple sectors among them
travel, entertainment and leisure, affording clients such as Isle of Capri
Casinos a profound understanding of the requirements for successful
customer-centric marketing."
The two companies made their joint announcement during the Direct Marketing
Association's 87th Annual Conference & Exhibition here today.
About Isle of Capri Casinos, Inc.
Isle of Capri Casinos, Inc., a leading developer and owner of gaming and
entertainment facilities, operates 16 casinos in 14 locations. The company owns
and operates riverboat and dockside casinos in Biloxi, Vicksburg, Lula and
Natchez, Mississippi; Bossier City and Lake Charles (2 riverboats), Louisiana;
Bettendorf, Davenport and Marquette, Iowa; and Kansas City and Boonville,
Missouri. The company also owns a 57 percent interest in and operates
land-based casinos in Black Hawk (two casinos) and Cripple Creek, Colorado.
Isle of Capri's international gaming interests include a casino that it
operates in Freeport, Grand Bahama, and a two-thirds ownership interest in
casinos in Dudley and Wolverhampton, England. The company also owns and
operates Pompano Park Harness Racing Track in Pompano Beach, Florida.
About the Allink(R) Solution Suite and Harte-Hanks
The Allink(R) Solution Suite helps companies in diverse markets achieve
measurable ROI (return on investment) through the application of data-driven
marketing strategies for a more relevant and better-targeted approach to
marketing. The Allink Solution Suite is a blend of Harte-Hanks 30 years'
experience in vertical marketing strategy, analytics, direct marketing best
practices, end-to-end marketing services and leading-edge technology. Each
Allink solution is built to meet the unique requirements of marketers within
specific vertical markets who want to increase multichannel marketing know-how
and effectiveness, contain personnel resources and costs, act on customer
information in real-time, and develop tailored marketing programs that give
their companies a competitive advantage.
Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted
marketing company that provides direct marketing services and shopper
advertising opportunities to a wide range of local, regional, national and
international consumer and business-to-business marketers. Harte-Hanks Direct
Marketing improves the return on its clients' marketing investment with a range
of services organized around five solution points: Construct and update the
database -- Access the data -- Analyze the data -- Apply the knowledge --
Execute the programs. Visit the Harte-Hanks Web site at
http://www.harte-hanks.com/ or call (800) 456-9748.
Harte-Hanks, the Harte-Hanks logo, and Allink are registered trademarks of
Harte-Hanks, Inc.
Isle of Capri Casinos, Inc. Safe Harbor: This press release contains
forward-looking statements which are subject to change. These forward-looking
statements may be significantly impacted, either positively or negatively by
various factors, including without limitation, licensing, and other regulatory
approvals, financing sources, development and construction activities, costs
and delays, permits, weather, competition and business conditions in the gaming
industry. The forward-looking statements are subject to numerous risks and
uncertainties that could cause actual results to differ materially from those
expressed in or implied by the statements herein.
Additional information concerning potential factors that could affect the
company's financial condition, results of operations and expansion projects, is
included in the filings of the Isle of Capri Casinos, Inc. with the Securities
and Exchange Commission, including but not limited to, its 10-K for the fiscal
year ended April 25, 2004.
Media Contacts:
Chet Dalzell, Harte-Hanks
(212) 520-3232
Lori Hutzler, Isle of Capri Casinos
(228) 396-7031
Brenda Menard, Horn Group, Inc.
(781) 356-7133
DATASOURCE: Harte-Hanks, Inc. and Isle of Capri Casinos, Inc.
CONTACT: Chet Dalzell of Harte-Hanks, +1-212-520-3232,
; or Lori Hutzler of Isle of Capri Casinos, +1-
228-396-7031, ; or Brenda Menard of Horn Group, Inc.,
+1-781-356-7133,
Web site: http://www.harte-hanks.com/
http://www.islecorp.com/