Nationwide Facebook Search Begins for the 'Real' Mrs. Freshley

Consumers Asked to Nominate Friends Who Embody the Mrs. Freshley's Brand


THOMASVILLE, Ga., Oct. 22  /PRNewswire-FirstCall/ -- The bakers of Mrs. Freshley's, the award-winning snack cake and pastry brand, invite Facebook fans to nominate people in its nationwide "Who is Mrs. Freshley's" search. Consumers are asked to define the characteristics of the brand by suggesting who is the "Mrs. Freshley" in their lives.

Mrs. Freshley may be a grandmother who always has fresh baked goods ready for visitors or a 20-something mom whose baking skills are loved and admired among friends. Whoever she is, it's certain that she'll have a dash of sweetness, pinch of charm, and a little bit of spice.

"Since its introduction in 1994, Mrs. Freshley's has never had a person or character associated with the brand. Through the years, our customers have had a direct hand in shaping our products so asking them to help define the personality behind the brand makes sense," says Brent Bradshaw, Flowers Foods' brand manager. "We are excited to have consumers search for Mrs. Freshley and we can't wait to see the nominations."

Mrs. Freshley's is known for fresh, great-tasting snacks. Consumer demand for new treats has spurred the creation of more than 50 different snack cakes and pastries, including favorites such as Honey Buns, Fudge Brownies, and Swiss Rolls.

To submit nominations, consumers visit http://www.facebook.com/MrsFreshleys to upload photos and write brief descriptions of why they believe their nominees are the real Mrs. Freshley. One nomination per person is allowed. Entries for the "Who is Mrs. Freshley's" campaign can be submitted starting Oct. 21, 2009 and must be received by 11:59 p.m., Nov. 9, 2009 via Mrs. Freshley's Facebook page. Winners will be notified Nov. 16, 2009.

The winner will receive a $1,500 American Express gift card, be posted on http://www.mrsfreshleys.com/ and may be used in future merchandising. The individual who nominates the winner of the contest will receive a $500 American Express gift card. For complete rules and regulations please visit: http://www.facebook.com/MrsFreshleys.

About Mrs. Freshley's

Mrs. Freshley's is an award-winning brand synonymous with freshness. Mrs. Freshley's snack cakes are available in single-serve and multi-serve packages in supermarkets, convenience stores, and vending machines across the country. To learn more about Mrs. Freshley's snack cakes, visit http://www.mrsfreshleys.com/ or call (866) FLSNACK.

About Flowers Bakeries and Flowers Foods

Flowers Bakeries, a super-regional baker of fresh breads, rolls, and snack cakes, is an operating unit of Flowers Foods (NYSE:FLO). Headquartered in Thomasville, Ga., Flowers Foods is one of the nation's leading producers and marketers of packaged bakery foods for retail and foodservice customers with annual sales of over $2.4 billion. Flowers operates 39 bakeries that encompasses the southeast, Mid-Atlantic, and Southwest as well as select markets in California and Nevada, and nationwide through other delivery systems.  Among the company's top brands are Nature's Own, Whitewheat, Cobblestone Mill, Blue Bird and Mrs. Freshley's. For more information, visit http://www.flowersfoods.com/. 

DATASOURCE: Mrs. Freshley's



CONTACT:  Danielle Watson or Jennifer Davis of The Zimmerman Agency,

[phone], or , for Mrs. Freshley's



Web Site:  http://www.mrsfreshleys.com/ 

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