Purple Tree Encourages Women to Play Around

Helping Women Connect With Their Inner Creative Voice Through Creative Play Provides a Unique Opportunity To Start a Home-Based Career 


TAMPA, Fla., Jan. 23  /PRNewswire/ -- More and more women are playing around these days, and a new company is helping them do it!  Purple Tree, Inc. ( http://www.purpletree.com/ ), was founded with the purpose of empowering women to reconnect with their natural creative spirit by providing a variety of "playful" experiences like making jewelry, memory/paper crafts, home decor creations, and more.  Purple Tree, Inc., a division of Blyth, Inc., utilizes in-home parties to bring creative projects to today's busy women, giving women good reason to reconnect with themselves, their friends and their inner creative voice.

It turns out, "playing" is good for the soul. Scientists tell us that women who make time for "creative play" are emotionally healthier than those who don't. Doing a simple craft project can give women a sense of accomplishment, a feeling of being connected to others and the world, and a boost in self-esteem. Women today lead hectic lifestyles where they juggle many roles, tasks, and schedules; and these busy women are seeking ways to alleviate daily stress.

New to the world of direct sales, Purple Tree creative projects are sold exclusively through home parties. "But," says Barbara Mellens, Company Experience Advocate, "these are not your mother's home parties!"  Mellens explains that the Purple Tree party is based on the premise that women come to have fun first and shop second.  "We tell them ... 'Come in -- play a little - - live a lot!'"  In Purple Tree terms, that means that each guest takes home a hand-made mini project at no cost. Amidst an atmosphere of laughter and relaxation that results from doing a project, guests feel refreshed and rejuvenated.  "In fact," Mellens says, "guests have described the party as a 'spa for the mind.' Now that's definitely a party for today's Gen-X woman!"

In addition to purchasing creative play projects, women can start their own Purple Tree business. Direct sales is a $30 billion dollar industry in the U.S. Purple Tree offers a ground floor opportunity that will prove to women that they can have fun making money.

About Purple Tree

Purple Tree, Inc., a ground-breaking entry in the direct selling industry, began operating in the U.S. in November 2004 and launched in Canada in October 2005. The Tampa, Florida-based company markets a broad range of creative projects, including jewelry, memory/paper crafts, home decor, and more through home parties and clubs. Purple Tree is a part of Blyth, Inc.. Blyth, Inc., headquartered in Greenwich, Connecticut, designs, markets, and distributes an extensive array of candles, home fragrance products, decorative accessories, seasonal decorations, and household convenience items. Blyth, Inc. is traded on the NYSE, symbol BTH.

For more information about Purple Tree, contact Debba Haupert at 513-533-0793,  or visit http://www.purpletree.com/ . 

DATASOURCE: Purple Tree, Inc.



CONTACT: Debba Haupert, Purple Tree PR Advocate, [phone], or





Web site:  http://www.purpletree.com/ 

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