Advantex Announces Update on Its Partnership With Aeroplan

Advantex Marketing International Inc. (CSE:ADX) ("Advantex"), a leading
specialist in the marketing services industry, announced today that it has
agreed with Aimia Canada Inc. ("Aeroplan") to further extend the expiry of their
existing agreement to April 30, 2014, which agreement was first extended from
December 31, 2013 to March 31, 2014. 


Although there can be no assurance that Advantex and Aeroplan will enter into a
new agreement, this extension is intended to allow them to continue under their
existing agreement while they work towards entering into new contractual
arrangements with respect to Advantex operating as re-seller of the Aeroplan
program, established and operated by Aeroplan, in the independent merchant
space. 


About Advantex Marketing International Inc. 

Advantex is a specialist in the marketing services industry. Advantex partners
with Canadian Imperial Bank of Commerce, and Aeroplan. On a combined basis,
Advantex has contractual marketing access to more than five million Canadian
consumers with above-average personal and household income. Advantex's merchant
partner base currently consists of about 2,000 merchants operating restaurants;
golf courses; independent inns, resorts and selected hotels; spas; retailers of
men's and ladies fashion, footwear and accessories; retailers of sporting goods;
florists and garden centres; book and newspaper stores; health and beauty
centres; dry cleaners; gift stores; home decor; automotive dealers, service
centers; and tire dealerships; many of which are leaders in their respective
business segment.


Advantex is traded on the Canadian Securities Exchange under the symbol "ADX".
For additional information on Advantex, please visit www.advantex.com.


Forward Looking Statements

This news release contains "forward-looking statements" within the meaning of
applicable securities laws relating to the future business and operations of
Advantex. Readers are cautioned not to place undue reliance on forward-looking
statements. Actual results and developments may differ materially from those
contemplated by these statements. The business and operations of Advantex
described herein is dependent on a number of factors and is subject to a number
of risks and uncertainties. Factors that could cause actual results to differ
materially include, but are not limited to, changes in Advantex's business
including its on-going business and contractual relationships with each of
Aeroplan as well as general business, economic and competitive conditions
relating to the industry sectors in which Advantex operates.


The statements in this news release are made as of the date of this release.
Forward-looking statements are made based on management's beliefs, estimates and
opinions on the date the statements are made and Advantex undertakes no
obligation to update forward-looking statements if these beliefs, estimates and
opinions or other circumstances should change, except as required by applicable
law.


FOR FURTHER INFORMATION PLEASE CONTACT: 
Advantex Marketing International Inc.
Mukesh Sabharwal
Vice-President and Chief Financial Officer
905-470-9558 ext. 249
[e-mail]