- New One-A-Day Cholesterol Plus with Policosanol is First Leading Multivitamin to Maintain Healthy Cholesterol and Blood Pressu

- New One-A-Day Cholesterol Plus with Policosanol is First
Leading Multivitamin to Maintain Healthy Cholesterol and Blood Pressure Levels
-
Cholesterol & Blood Pressure Levels Are Two of the Key Risk Factors for Heart
Disease, Which Will Impact 1 in 3 Adults During His Lifetime 


MORRISTOWN, N.J., May 16  /PRNewswire/ -- Bayer HealthCare's Consumer Care
Division today introduces One-A-Day Cholesterol Plus, the first and only
leading complete multivitamin specially formulated with heart-health supporting
ingredients, including policosanol -- which, along with diet and exercise, can
help keep cholesterol and blood pressure levels within the normal range.

One-A-Day Cholesterol Plus is the only leading complete multivitamin to contain
policosanol, an ingredient derived from sugar cane, that clinical research has
shown can help maintain healthy cholesterol levels.  One-A-Day Cholesterol Plus
also contains folic acid and calcium, both of which have been shown to help
maintain healthy blood pressure levels.

Cholesterol is a growing concern among baby boomers; in fact, 41 percent of
American adults over 45 years of age are concerned about their cholesterol or
their blood pressure levels.  In response, doctors suggest being proactive to
maintain healthy cholesterol and blood pressure -- two of the key risk factors
for heart disease -- as important steps in prevention.

"Cholesterol levels in men and women can increase as they age," said Robyn
Flipse, MS, RD, clinical dietitian and active member of the American Dietetic
Association. "Even if a person's cholesterol level is in the normal range, it
could increase over time as diet and exercise habits change. When you consider
that heart disease will affect at least one in three adults during his or her
lifetime, it underscores the importance of keeping cholesterol and blood
pressure at healthy levels. Taking a multivitamin with heart-health supporting
nutrients along with diet and exercise can help in achieving this goal."

"As the baby boomer generation ages and becomes more concerned about heart
disease, we recognized a need to develop a multivitamin supplement to help keep
cholesterol and blood pressure levels normal," said Shane Durkee, director of
Nutritional Science and New Business at Bayer HealthCare. "One-A-Day
Cholesterol Plus is designed to support heart health along with providing key
essential vitamins and minerals for overall nutrition."

In fact, experts say a multivitamin is an important part of an overall healthy
lifestyle for all adults. Researchers from Harvard Medical School announced a
landmark recommendation in the Journal of the American Medical Association
(JAMA, June 2002) stating that all adults should take a multivitamin daily --
in addition to eating a healthy diet -- to help ensure they get the optimal
amount of nutrients each day.

In addition to policosanol and other heart-health nutrients, One-A-Day
Cholesterol Plus contains up to 100 percent of key essential vitamins and
minerals including vitamin C, vitamin D, calcium, magnesium and zinc for
healthy joints and bones; beta carotene, vitamin C, vitamin E and zinc to
support the immune system; and vitamin B6, vitamin B12, niacin, thiamin,
riboflavin, pantothenic acid, biotin and magnesium for physical and mental
energy.

One-A-Day Cholesterol Plus is the newest addition to Bayer's broad line of
One-A-Day products, which provide specially designed multivitamin formulas
tailored for individual health needs. The One-A-Day line of multivitamins
includes One-A-Day WeightSmart with EGCG, One-A-Day Men's Health Formula with
lycopene and One-A-Day Women's with calcium. For more information about the
One-A-Day multivitamins, visit http://www.oneaday.com/ or call 1-800-800-4793.

The Consumer Care Division of Bayer HealthCare LLC, is headquartered in
Morristown, N.J.  Bayer's Consumer Care Division is among the largest marketers
of over-the-counter medications and nutritional supplements in the world. Some
of the most trusted and recognizable brands in the world today come from the
Bayer portfolio of products. These include Bayer Aspirin, Aleve, Phillips' Milk
of Magnesia, Midol, Alka-Seltzer, Alka-Seltzer Plus, Bactine, RID and One-A-Day
and Flintstones vitamins.

Bayer HealthCare combines the global activities of the Animal Health,
Biological Products, Consumer Care, Diagnostics Professional Testing Systems
and Diagnostics Self-Testing Systems and Pharmaceuticals divisions. A subgroup
of Bayer AG, Bayer HealthCare is one of the world's leading innovators in the
health care and medical products industry and employs more than 34,600 people
worldwide.

   Contact:   Tricia McKernan              Jennifer Solar
              Bayer HealthCare             SENSEI Health
              Consumer Care Division       212-631-0505
              973-254-4993                 
              


                      ONE-A-DAY(R) Cholesterol Plus
                                Fact Sheet

  Product Overview
  *  One-A-Day Cholesterol Plus is the newest addition to the One-A-Day line
     of multivitamins. It is designed to help keep healthy cholesterol and
     blood pressure levels already within the normal range.
  *  One-A-Day Cholesterol Plus is the first and only leading complete
     multivitamin specially formulated with heart-supporting nutrients,
     including policosanol, folic acid and calcium, to help keep cholesterol
     and blood pressure levels within the normal range.
  *  To maintain overall health, One-A-Day Cholesterol Plus also provides up
     to 100 percent of key essential vitamins and minerals including:
     --  Vitamin B6, vitamin B12, folic acid, and vitamin C to support heart
         health;
     -- Vitamin C, vitamin D, calcium, magnesium and zinc to support healthy
        joints and bones;
     -- Beta carotene, vitamin C, vitamin E and zinc to support the immune
        system;
     -- Vitamin B6, vitamin B12, niacin, thiamin, riboflavin, pantothenic
        acid, biotin, and magnesium to support physical and mental energy.
  *  One-A-Day Cholesterol Plus is specially designed for those who are
     actively taking steps to keep their cholesterol and blood pressure
     levels in the healthy range.  Along with a healthy, balanced diet and
     routine exercise, One-A-Day Cholesterol Plus can help control two of
     the key risk factors for heart disease -- cholesterol and blood
     pressure.

  Policosanol and Cholesterol
  *  Policosanol is a natural ingredient derived from sugarcane that has
     shown clinical efficacy in maintaining healthy cholesterol levels.
  *  One-A-Day Cholesterol Plus contains 10 milligrams of Policosanol per
     tablet.
  *  One-A-Day Cholesterol Plus is the only leading multivitamin to contain
     Policosanol.

  Folic Acid and Calcium and Blood Pressure
  *  One-A-Day Cholesterol Plus contains folic acid and calcium which
     research has shown can help maintain healthy blood pressure levels.

  Heart Disease
  *  Cholesterol and blood pressure levels are two of the key risk factors
     for heart disease.  One-A-Day Cholesterol Plus can help manage these
     two risk factors to help keep them healthy.
  *  Heart disease will affect at least one in three adults in his or her
     lifetime.  One-A-Day Cholesterol Plus contains vitamin B6, vitamin B12,
     folic acid, and vitamin C to support heart health.
  *  A person's risk of high cholesterol and high blood pressure can
     increase with age as diet and exercise habits change.(1,2)
  *  The American Heart Association recommends diet and exercise as
     important ways to reduce the risk of heart disease. (3)

  Product Information/Availability
  *  One-A-Day Cholesterol Plus is currently available nationwide in
     supermarkets, pharmacies, drug store chains and mass merchandise stores
     in the vitamins/supplements aisle.
  *  One-A-Day Cholesterol Plus is currently available in 50-count and 100
     count packages.  The suggested retail price is $8.49 (50-count) and
     $14.99 (100-count).
  *  Consumers and health professionals can get more information about One
     A-Day Cholesterol Plus or any of the One-A-Day products by calling 1
     800-800-4793, or visiting the One-A-Day website at
     http://www.oneaday.com/.

  (1)High Blood Cholesterol: What You Need to Know. National Heart, Lung,
     and Blood Institute. Bethesda, MD, 2005.
     < http://www.nhlbi.nih.gov/health/public/heart/chol/wyntk.htm#levels >
  (2)High blood pressure (hypertension). The Mayo Clinic. Rochester, MN,
     2005. < http://www.mayoclinic.com/invoke.cfm?objectid=D2F240ED-803D
     4E1A-A692B907BFCFDD6D&dsection=4 >
  (3)Healthy Lifestyle. The American Heart Association. Dallas, TX, 2005.
     < http://www.americanheart.org/presenter.jhtml?identifier=1200009 >


DATASOURCE: The Consumer Care Division of Bayer HealthCare LLC



CONTACT:  Tricia McKernan of Bayer HealthCare, Consumer Care Division,

[phone], ; Jennifer Solar of SENSEI Health,

[phone],  



Web site:  http://www.senseihealth.com/

http://www.oneaday.com/ 

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