Albertsons Introduces Essensia Brand - Premium Quality Product Line is Helping Make Customers' Lives Easier -

Albertsons Introduces Essensia Brand - Premium Quality Product Line is Helping
Make Customers' Lives Easier - 


BOISE, Idaho, Oct. 28  /PRNewswire-FirstCall/ -- More people than ever have less
time to cook, but want to avoid the expense or time spent going out to eat.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20031028/NYTUFNS1 )

Alberstons stores had that kind of person in mind when creating Essensia, a new
line of entrees, side dishes and desserts, which combine convenience, quality
ingredients and competitive prices.

"Our goal in creating Essensia was to provide a wide range of food choices, from
main courses designed to appeal to families whose children are picky eaters, to
foods that can be served to the most discriminating dinner guests," said Terry
Lee, vice president of corporate brands for Albertsons. "To meet the diverse
needs of our customers, our ingredient lists include items like vine ripened
tomatoes, the richest chocolate chips, real cream cheese and high quality beef
products."

The growing Essensia line includes premium entrees, side dishes, and desserts
such as Sun-dried Tomato Striped Ravioli with Basil Pesto, Two Meat Lasagna,
Beef Short Ribs in a Polynesian Style Sauce, Vegetable Spring Rolls, Meatballs
in Marinara Sauce, New York Style Cheesecake, and Tiramisu.  The line also
offers salsas, salad dressings, BBQ sauces, and mustards for the perfect
complement to many meals.  In addition, customers can find Essensia cookies and
crackers in a wide variety of flavors.

Many of the entrees yield four to six servings or more, providing a nutritious
main course for an entire family that can be put together simply by heating up
just a single package.

Albertsons is one of the world's largest food and drug retailers, with annual
revenues of approximately $36 billion.  Based in Boise, Idaho, the company
employs more than 200,000 employees and operates approximately 2,300 retail
stores in 31 states across the United States, under banners including
Albertsons, Jewel-Osco, Acme, Albertsons-Osco, Albertsons-Sav-on, Sav-on Drugs,
Osco Drug, Max Foods and Super Saver.

             Sample Menus Incorporating Essensia(TM) Products


                              Family Dinner

  Two Meat Lasagna                         Meatballs in Marinara Sauce
  Tossed Salad with Balsamic               Honey Dijon Salad Dressing
   Vinaigrette Salad Dressing              Chocolate Chunk Pecan Cookies
  Peanut Butter Cookies


                      Dinner for the Working Couple

  Chicken Potstickers and Vegetables       Vegetable Spring Rolls
  Beef Short Ribs in a Polynesian          Orange Ginger Beef
   Style Sauce                             Belgian Chocolate Chunk Cookies
  Milk Chocolate Fruit Cream Bar


                            Kid-Pleasing Menu

  Breaded Turkey Strips with               BBQ Jumbo Buffalo Wings
   Cranberry Dipping Sauce                 Raw Veggies with Caesar
  Carrot Sticks with Roasted Garlic         Salad Dressing
   Ranch Salad Dressing                    Raspberry Creme Cookies
  Raisin Raisin Oatmeal Cookies


                         Romantic Dinner For Two

  Sun-dried Tomato Striped Ravioli         Shrimp Scampi
   with Basil Pesto                        Corn Souffle
  Spinach Souffle                          Tiramisu
  New York Style Cheesecake


                           Elegant Entertaining

  Poppy Seed & Pepper Table Crackers       Cheese Hors D'Oeuvres
   with Assorted Cheeses                   Cordon Swiss Stuffed Chicken
  Bacon Wrapped Chicken Medallions          Breasts
  Cheddar & Broccoli Stuffed Potatoes      Cheddar Cheese Stuffed Potatoes
  Chocolate Mousse Cake                    Lemon Creme Cookies


http://www.newscom.com/cgi-bin/prnh/20031028/NYTUFNS1

http://photoarchive.ap.org/

DATASOURCE: Albertsons



CONTACT:  Helen Patrikis or Diana Dalsass of Robert Marston and

Associates Public Relations, [phone], for Albertsons

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