Samsung partners with Orca

RNS Number:8060Q
Emblaze Ltd
13 October 2003

SAMSUNG ELECTRONICS ANNOUNCES END-TO-END ITV SOLUTION FOR TELECOMS USING ORCA'S 
MIDDLEWARE

Orca working with technology leaders to simplify deployment of video over xDSL
for service providers

October 13, 2003 - Orca Interactive, a wholly owned subsidiary of Emblaze Ltd
(LSE: BLZ) today announces that it has entered into a partnership agreement with
Samsung alongside Optibase and Kasenna to jointly market a complete solution for
telecom operators planning to deploy video over xDSL services. This fully
integrated triple play solution will accelerate and simplify the way telecom
operators deploy new revenue-generating services. Orca Interactive will provide
its RiGHTv broadband-TV middleware to the end-to-end solution.

The triple play set includes widely deployed solutions from each partner
companies. Samsung's AceMAP(TM) provides multi-service platform supporting
multi-service DSLAM, NG-DLC and Access Gateway for Next Generation Network.
Samsung's integrated home gateway provides digital satellite broadcasting, IP
based VOD and broadband Internet access. Kasenna's MediaBase XMP software
provides the multi-format VOD streaming platform with efficient bandwidth and
storage management, seamless scalability, and Cluster Manager for predictive
hotspot management, all on open hardware. Optibase's MGW 5100 provides head end
functionality of live encoding, transcoding and streaming of multiple digital TV
and music channels over IP/ATM networks.  Orca's RiGHTv(TM) XVOD (eXtended Video
on Demand) and RiGHTv(TM) XBIP (eXtended Broadcast over IP) middleware solutions
deliver and manage enhanced entertainment services such as VOD, broadcast
television, EPG, NVOD, pay-per-view, PVR and e-commerce for related merchandise.

The solution is also designed to support network-based Digital Video Recording,
local content creation, time-shifted television and other advanced video-based
services as they become commercially available.

Haggai Barel, CEO of Orca Interactive, stated: "We have always maintained that
the future lies in convergence of delivery of VOD. The barriers till now have
been speed and ease of deployment. The triple play solution offered by Samsung
overcomes this barriers and we are delighted to be part of it."

Enquiries:

Emblaze
Haggai Barel                                         + 972 9 7699400
Doron Cohen                                          + 972 9 7699831
                                                     [e-mail]
Brunswick
Harry Chathli, Craig Breheny, Chi Lo                 + 44 207 404 5959


Samsung Corporate Press Office
James Healy                                          [phone]
                                                     [e-mail]

In Geneva:
Lisa Postans                                         [phone]
Laura Barnes                                         [phone]

Notes to Editors:

About SAMSUNG Electronics

Samsung Electronics Co., Ltd., is a global leader in the semiconductor,
telecommunication, and digital convergence technology. Samsung Electronics
employs approximately 75,000 people in 87 offices in 45 countries. The company
is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones,
monitors, and VCRs. Samsung Electronics consists of four main business units:
Telecommunication Network, Digital Media Network, Device Solution Network, and
Digital Application Network. For more information, please visit the company's
Web site at www.samsung.com



About Orca Interactive

Orca Interactive, a member of the Emblaze Group (LSE: BLZ), is a leading
provider of broadband TV middleware solutions to enable xDSL and FTTx operators
to offer enhanced entertainment services such as broadcast TV, video-on-demand
and interactive services. Our applications deliver compelling and differentiated
services to maximize the revenue stream of the operators. Orca's user-friendly,
end-to-end applications enable delivery and management of VOD, TV channels, EPG,
NVOD, Pay-Per-View and e-commerce for related merchandise. Orca's platform is
Telco-grade to ensure service high-availability and cost-effective scalability.
The platform also supports multi-device service delivery to enable heterogynous
environments of set-top boxes as well as convergence by exposing some services
also to the PC and wireless devices.  Orca Interactive has formed strategic
partnerships with BitBand, ECI, GooMe, Kasenna, Kreatel, Microsoft, nCUBE, NDS,
HP, Nokia, Optibase, Pace, Samsung Electronics and more information:
www.orcainteractive.com



About The Emblaze Group (Emblaze Ltd.)

Emblaze Ltd consists of four companies sharing a common vision to lead the
market transformation to rich media personal communication.

Emblaze Systems, a leading provider of media centric end-to-end solutions for
wireless multimedia; AlphaCell a wireless rich media smart phone design house;
Orca Interactive, a global market leader in the development of highly scalable
solutions for commercial iTV services; and Emblaze Semiconductor, a fabless IC
company specializing in highly integrated digital multimedia chips for
telecommunication, consumer and security markets.

Emblaze Ltd has offices in the USA, UK, China, Israel and Singapore.

www.emblaze.com


About Optibase

Optibase, Ltd. (NASDAQ: OBAS) provides high-quality, cost-effective products
that enable the preparation and delivery of MPEG-based digital media over
broadband networks.  Optibase has created a breadth of product offerings used in
applications, such as:  video over DSL; digital video archiving; distance
learning; and business television.  Headquartered in Israel, Optibase operates
through its fully-owned subsidiary in Mountain View, California and offices in
Europe, Japan and China.  Optibase products are marketed in over 40 countries
through a combination of direct sales, independent distributors, system
integrators and OEM partners.  For further information, please visit
www.optibase.com.


About Kasenna, Inc.

Kasenna, Inc. delivers on-demand video delivery solutions that enable network
operators, content providers and enterprises to build commercial-grade networks
and applications for delivering entertainment-quality video.  Built on
technology spun out of SGI, thousands of telecom, cable, hospitality,
enterprise, education and government deployments worldwide use the company's
on-demand video delivery solutions.  Kasenna's patented technology is available
on the IRIX, Solaris, and Linux operating systems.  Kasenna, (pronounced
kah-SEN-ah), is headquartered in Mountain View, California.  Together with
Apple, Cisco, IBM, Philips and Sun, Kasenna is a founding member of the Internet
Streaming Media Alliance.  For more information, go to www.kasenna.com.

                                     -Ends-



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