Skins Inc. Engages the Services of ICR, the Premier Investor Relations Firm for the Apparel and Footwear Industries

NEW YORK, Jan. 17  /PRNewswire-FirstCall/ -- Skins Inc. (OTC:SKNN) (BULLETIN BOARD: SKNN) , a developer of a revolutionary, patented, two-part interchangeable footwear structure, announced today that it has engaged the services of Integrated Corporate Relations ("ICR") for investor relations and financial communications.  While representing a broad spectrum of industries, ICR has earned a solid reputation in the apparel and footwear industries, helping to guide the investor relations programs for numerous industry innovators.  ICR will manage all aspects of Skins' investor relations program, including shareholder communications and pro-active outreach to the investment and financial communities.

ICR represents nearly 200 clients, ranging from pre-IPO businesses to leading international companies traded on the NYSE and NASDAQ.  Together with Skins Inc.'s executive management team, ICR's goal is to create an integrated communications platform that can help maximize long-term value and enhance brand equity.

Mark Klein, President and CEO of Skins Inc. said, "We're thrilled to be working with ICR and are confident in their ability to reach investors with our revolutionary footwear concept and plans to increase shareholder value. We want to ensure that our shareholders, potential investors and fellow industry professionals are kept well informed of all the exciting and material progress being made at our company. We look forward to leveraging ICR's reputation within the investment community and their strength in the retail, apparel, and footwear industries to create a highly efficient investor communications channel.

  Investor Contact:
  Integrated Corporate Relations
  David Griffith/James Palczynski
  203-682-8200

  About Skins Inc.


Skins Inc. created and is continuing to develop an innovative two-part, interchangeable footwear structure consisting of outer collapsible "Skins" and an inner holistic orthopedic support section called the "Bone." The design allows consumers to purchase one inner section, the Bone, and numerous outer Skins, resulting in multiple style variations from the same pair of quality Bones, always with the same feel and fit no matter which Skin is being worn. Skins' objective is to create a new attire concept that allows and encourages consumers to frequently change their footwear, while experiencing equal comfort in all designs of shoes. This uniquely positions the Skins concept between footwear and apparel industries. For more information, visit http://www.skinsfootwear.com/.

Forward-Looking Statements

Statements in this news release that are not historical facts are forward- looking statements that are subject to risks and uncertainties. Words such as 'expects,' 'intends,' 'plans,' 'may,' 'could,' 'should,' 'anticipates,' 'likely,' 'believes,' and words of similar import also identify forward- looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Actual results may differ materially from those currently anticipated due to a number of risks and uncertainties beyond the reasonable control of the Company. These risks and uncertainties include, without limitation, those detailed from time to time in the Company's filings with the U.S. Securities and Exchange Commission, and include, among others, its limited operating history; lack of profits from operations; uncertain ability to raise additional funds on acceptable terms or at all; ability to successfully design, manufacture and commercialize its proposed product; its reliance on one unproven and undeveloped product type; rapidly changing consumer demands for footwear products; unestablished brands; degree and nature of its competition; ability to employ and retain qualified employees; and limited trading market for its common stock.

  CONTACT:    Skins Inc.
              Ryan Mulhern, Investor Relations
              [phone], Toll-free
              

DATASOURCE: Skins Inc.



CONTACT:  Ryan Mulhern, Investor Relations of Skins Inc.,

[phone], or ; or David Griffith or James

Palczynski, both of Integrated Corporate Relations, [phone], for Skins

Inc.



Web site:  http://www.skinsfootwear.com/ 

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