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NameMedia’s domain marketplace, the largest
seller of premium domain names in the secondary market, today announced
a strategic marketing relationship with global online services company,
Melbourne IT Limited.
NameMedia’s BuyDomains and Afternic’s
newly launched Domain Listing Service sales platform has been selected
by Melbourne IT to provide a secondary domain name service for Melbourne
IT’s customers and extensive global
distribution network beginning in July of 2007.
Melbourne IT is a world leading registrar, and a provider of domain
names, hosting and related online services to more than 300,000 small to
mid sized business worldwide. The relationship between NameMedia and
Melbourne IT provides expanded global exposure for NameMedia’s
premium domain name portfolio as well as domain owners listing their
domains for sale via ActiveExchange.
The relationship also calls for BuyDomains and Afternic to offer
Melbourne IT’s leading domain registration and
hosting products to their growing customer base.
“Melbourne IT’s
small to mid sized customer base will now have the ability to find the
perfect name for their business, even if their preferred domain name has
been previously registered,” said Peter
Lamson, senior vice president and general manager of NameMedia’s
domain name marketplace. “Additionally,
BuyDomains and Afternic customers will benefit through access to leading
edge web registration and hosting solutions powered by Melbourne IT,
simplifying the process of launching their website.”
NameMedia’s domain marketplace targets the
small- to medium-sized business (SMB) sector. SMB market penetration
underpins the success of the ActiveExchange sales platform, allowing
domain sellers to promote their saleable domain names to the businesses
that will find the most value in their names.
“Melbourne IT is a trusted online provider
for more than 300,000 customers worldwide. This new alliance with
NameMedia will give our customers access to NameMedia’s
industry leading premium domain name portfolio and supplement our
extensive array of existing products,” said
Theo Hnarakis, CEO of Melbourne IT. “Like
Melbourne IT, NameMedia has a clear understanding of the online needs of
small businesses. We look forward to working with them.”
About NameMedia
NameMedia is the industry leader in Direct Search and the marketplace
for premium domain names. The company leverages the power of Direct
Search through a proprietary publishing platform that creates
revenue-generating search destinations, including the company's network
of vertical online properties. NameMedia also has the industry's largest
marketplace for buying and selling premium domain names. NameMedia is a
privately-held, venture-backed company headquartered outside Boston in
Waltham, Massachusetts. For more information, visit www.namemedia.com.
About Melbourne IT
Melbourne IT Limited (ASX:MLB) is a world leader in the supply of domain
name registration and other online solutions with a strong commitment to
the delivery of high value internet services and web-based solutions to
organisations of all sizes across the globe. Melbourne IT was listed on
the Australian Stock Exchange in 1999 and has a network of offices in
locations across the world. www.melbourneit.com