Melbourne IT Digital Brand Services Appoints Senior Sales Leaders to Drive Growth

Melbourne IT Digital Brand Services (DBS) has strengthened its senior sales team with the appointments of two new Vice Presidents in the United States. Armando Dacal joins as Senior Vice President of Global Sales and Marketing for Melbourne IT DBS, alongside Craig Lisowski, who has been appointed Vice President of North America Sales.

Melbourne IT DBS is a global leader in helping organizations maximize the value of their online brand assets. The new hires are tasked with expanding the company’s impressive base of customers, particularly helping marketing, intellectual property and IT executives at large organizations to take advantage of the opportunities presented by the impending arrival of new “.brand” domain names and to mitigate online reputation risk through online brand protection.

Armando Dacal joins Melbourne IT DBS after a decade with Internet industry leaders VeriSign and Symantec in various senior sales leadership roles stretching across the North American, European and Asia-Pacific markets. Prior to joining Melbourne IT DBS, Dacal was Senior Director for Global Channel Sales at Symantec, where he managed a global channel network of thousands of resellers for the company.

Craig Lisowski has a diverse 12-year background in enterprise IT sales and leading business process change at large technology businesses. His career began in IT with SGI before joining VeriSign, where he led a team responsible for change management and systems support in his role as Director of IT and Finance. Lisowski shifted to a sales focus with roles at Oracle and Cisco before joining Melbourne IT DBS.

Lisowski will be responsible for leading the US sales operations for Melbourne IT DBS, where the company employs more than 100 people in its three offices across the East and West Coasts. In addition to North America, Dacal’s remit will cover the global sales operations for Melbourne IT DBS spread across all 15 offices in 10 countries.

“The complexity and risk associated with organizations transacting online and managing their online presence is increasing every day. Melbourne IT Digital Brand Services is ideally positioned to help organizations navigate the range of brand risks and opportunities online. I’m confident these important appointments will help us boost our growing share of the US market and our global reach overall,” said Melbourne IT DBS Executive Vice President, Kanchan Mhatre.

Both Dacal and Lisowski will be based in Melbourne IT DBS’ headquarters in Mountain View, California.

About Melbourne IT Digital Brand Services

Melbourne IT Digital Brand Services (Melbourne IT DBS) helps organizations manage, protect and optimize their brands online to maximize the value of their online assets. The company’s expertise helps clients minimize risk and make smarter decisions in managing their online presence. Headquartered in Mountain View, CA, Melbourne IT DBS maintains 15 offices in 10 countries. Melbourne IT DBS’s 3,500+ clients include some of the world’s most recognizable brands such as Volvo, LEGO, GlaxoSmithKline, Deloitte, and Twitter. Melbourne IT DBS is a division of the listed Melbourne IT Group (ASX: MLB). For more information, visit www.melbourneitdbs.com.

About Melbourne IT

Melbourne IT (ASX: MLB) helps organizations of all sizes to successfully conduct business online. The company’s complete portfolio of Internet-based technology services drives business effectiveness and profitability for more than 350,000 customers around the world. The breadth of Melbourne IT’s offering extends from helping small businesses build an online presence to managing the complex technology environments of large enterprises and governments – including Internet domain name services, web hosting, online brand protection and promotion, video content delivery, managed IT services, and more.

Melbourne IT’s culture of integrity, innovation, collaboration and customer centricity has been built by more than 700 employees across 18 offices in 10 countries. Customers include Volvo, GlaxoSmithKline, LEGO, Queensland Department of Education and Training, Société Générale, Royal Bank of Scotland Group, Coca-Cola Amatil, and Twitter. For more information, visit www.melbourneit.info.