Ultimate Franchise Systems Releases 2004 Review Showing 57% Growth

Ultimate Franchise Systems Releases 2004 Review Showing 57%
Growth 


HEATHROW, Fla., April 11  /PRNewswire-FirstCall/ -- Ultimate Franchise Systems
Inc. (OTC:UFSY) (BULLETIN BOARD: UFSY)  today released a summary of significant
events for 2004. The company completed several significant transactions during
the year, adding three new brand affiliations and increasing UFSY's franchise
restaurants from 385 to almost 600. This was a 57% increase in the number of
franchise affiliates in the one-year period.

The following events were undertaken by UFSY in 2004 to increase its
shareholder value:

1. The name of Sobiks Franchising Systems Inc. was changed to Quality
Restaurant Ventures Inc. (OTC Pink Sheets: QRVI) to better position the company
for acquisitions and new franchise expansion.

2. UFSY assisted QRVI in the acquisition of Famous Food Group (OTC Pink Sheets:
FFDG), owner of the Famous Uncle Al's Hot Dog chain of 12 fast food units.

3. UFSY assisted QRVI in the acquisition of Westshore Pizza, based in Tampa,
Fla., with 50 restaurants.

4. UFSY acquired 100% of Obee's Franchising Systems Inc. (OTC:OBFC) (BULLETIN
BOARD: OBFC)  then spun the company off into its own public corporation late in
the year. OBFC now has commitments to open 1,300 franchises over the next 10
years.

5. UFSY acquired 100% of the Juicy Lucy's Hamburger chain of nine units, adding
$3.6 million in sales.

6. UFSY invested sizably in Picadilly Cafeterias and Harvey's Bistro
Restaurants.

7. UFSY opened more than 30 new franchises in its family of brands.

8. UFSY formed a new public company, FransAction Inc. (OTC Pink Sheets: FCTN),
to lead the company's new thrust of franchise expansion.

"2004 was a very strong year for UFSY," said Christopher Swartz, UFSY CEO. "The
OBFC spin-off was a major event that went smoothly and has attracted national
attention to our company. We also increased our brand affiliations to 13 and
grew from operating in 20 states to 30 states across the country. Our next step
will be to develop an investor relations program that carries this important
message to our shareholders and the investment community."

UFSY's affiliate brands include: Gator's Dockside Restaurants, Jreck Subs Inc.,
Central Park Hamburgers, Li'l Dino's Deli and Grille, Sobiks Subs, Famous Uncle
Al's Hot Dogs, Flamers Hamburgers, Westshore Pizza, Mountain Mike's Pizza, New
York Burrito, Picadilly Restaurants, and Juicy Lucy's Hamburgers. UFSY also has
affiliations with Quality Restaurant Ventures Inc., Obee's Franchise Systems
Inc. and FransAction Inc.

This press release may contain forward-looking information within the meaning
of Section 27A of the Securities Act of 1933 or Section 21E of the Securities
and Exchange Act of 1934 and is subject to the safe harbor created by these
sections. Ultimate Franchise Systems Inc., Obee's Franchise Systems Inc. and
Quality Restaurant Ventures Inc. assume no obligation to update the information
contained in this press release. Certain information included herein may
contain statements that are forward-looking, such as statements relating to
plans for future expansion and other business development activities as well as
operating costs, capital spending, financial sources and the effects of
competition. Such forward-looking information is subject to changes and
variations which are not reasonably predictable and which could significantly
affect future results. Accordingly, such results may differ from those
expressed in any forward-looking statements made by or on behalf of the
Companies.

CONTACT: Christopher Swartz of Ultimate Franchise Systems, 407-333-8587, Web
site: http://www.ufsi.net/ 

DATASOURCE: Ultimate Franchise Systems Inc.



CONTACT:  Christopher Swartz of Ultimate Franchise Systems,

[phone]



Web site: http://www.ufsi.net/ 

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