Obee's Franchise Systems Constructing First of Five Units in St. Lucie, Florida

Obee's Franchise Systems Constructing First of Five Units in St.
Lucie, Florida 


HEATHROW, Fla., Feb. 8  /PRNewswire-FirstCall/ -- Obee's Franchise Systems Inc.
(OTC Pink Sheets: OBFC) today announced that construction has started on a new
obee's(R) soup salads & subs restaurant in Port St. Lucie, Florida. Located at
10075 South Federal Highway, this is the first of five units to be built by
Bruce Campbell, OBFC Area Developer for St. Lucie County.

"We are very fortunate to have Bruce leading our development along Florida's
Treasure Coast," said Peter Brown, OBFC President and CEO. Port St. Lucie, with
a current population of over 200,000, is one of Florida's fastest- growing
communities. Housing starts have increased five-fold in the last five years.
"By starting now, we believe Obee's has a great opportunity to capture
significant market share."

The development of the fast-growing Florida marketplace is part of the OBFC
2005 expansion strategy.

Ultimate Franchise Systems, Inc. (OTC:UFSY) (BULLETIN BOARD: UFSY)  currently
has investments in approximately 603 franchised restaurants and 40 weight loss
clinics in 30 states throughout the United States. These brands include Gator's
Dockside Restaurants, Jreck Subs, Inc., Central Park Hamburgers, Li'l Dino's
Deli and Grille, Sobik's Subs (OTC Pink Sheets: QRVI), Famous Uncle Al's Hot
Dogs (OTC Pink Sheets: FFDG), Flamers Hamburgers, Westshore Pizza, Obee's
(OTC:PinkOTC:Sheets:OTC:OBFC), Mountain Mike's Pizza, New York Burrito, Juicy
Lucy's, Beverly Hills Weight Loss (OTC:BHWW) (BULLETIN BOARD: BHWW)  and
FransAction Inc. (OTC Pink Sheets: FCTN).

This press release may contain forward-looking information within the meaning
of Section 27A of the Securities Act of 1933 or Section 21E of the Securities
and Exchange Act of 1934 and is subject to the safe harbor created by these
sections. Ultimate Franchise Systems, Inc., Obee's Franchise Systems, Inc. and
Quality Restaurant Ventures, Inc., assume no obligation to update the
information contained in this press release. Certain information included
herein may contain statements that are forward-looking, such as statements
relating to plans for future expansion and other business development
activities as well as operating costs, capital spending, financial sources and
the effects of competition. Such forward-looking information is subject to
changes and variations which are not reasonably predictable and which could
significantly affect future results. Accordingly, such results may differ from
those expressed in any forward-looking statements made by or on behalf of the
Companies.

CONTACT: Peter Brown, Obee's Franchise Systems Inc., 941-625-1501,

Web site: http://www.obees.com/ . 

DATASOURCE: Obee's Franchise Systems, Inc.



CONTACT:  Peter Brown of Obee's Franchise Systems Inc., [phone]



Web site:  http://www.obees.com/ 

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