Obee's Franchise Systems Begins Construction on Two Restaurants in Fresno

Obee's Franchise Systems Begins Construction on Two Restaurants
in Fresno 


HEATHROW, Fla., Feb. 15  /PRNewswire-FirstCall/ -- Obee's Franchise Systems
Inc. (OTC Pink Sheets: OBFC) today announced that it has started construction
on two new restaurants in the Fresno, California marketplace. With one
restaurant located at 208 N 12th Avenue, Hanford, CA and the second being
constructed at the northwest corner of Bullard & Thesta Avenue in Fresno, these
will be the third and fourth Obee's locations to open in the greater Fresno
area.

"We are conducting an aggressive building schedule so that our visible market
presence will help drive the momentum of our marketing program," explained
Peter Brown, OBFC CEO and President. OBFC has a market execution strategy based
on reaching 'critical mass' in each marketplace in which the company operates
restaurants. This enables the company to maximize both market share and
audience penetration through marketing and advertising programs that become
more cost-efficient as the number of restaurants grows.

"Many franchises quickly open in as many markets as possible. We instead focus
on building regional brand awareness and that only occurs when you have a
number of restaurants contributing to a sizable advertising budget."

obees(R) soups salads & subs is a fast-casual, deli-style restaurant featuring
nutritious soups, salads and subs with an emphasis on fresh-sliced meats and
cheeses. There are currently over 100 Obee's locations open or in various
development stages around the United States. Obee's Franchise Systems Inc. has
commitments to open an additional 1,300 stores over the next ten years.

Ultimate Franchise Systems, Inc. (OTC:UFSY) (BULLETIN BOARD: UFSY)  currently
has investments in approximately 603 franchised restaurants and 40 weight-loss
clinics in 30 states throughout the United States. These brands include Gator's
Dockside Restaurants, Jreck Subs, Inc., Central Park Hamburgers, Li'l Dino's
Deli and Grille, Sobik's Subs (OTC Pink Sheets: QRVI), Famous Uncle Al's Hot
Dogs (OTC Pink Sheets: FFDG), Flamers Hamburgers, Westshore Pizza, Obee's (OTC
Pink Sheets: OBFC), Mountain Mike's Pizza, New York Burrito, Juicy Lucy's and
Beverly Hills Weight Loss (OTC:BHWW) (BULLETIN BOARD: BHWW)  and FransAction,
Inc. (OTC Pink Kheets: FCTN).

This press release may contain forward-looking information within the meaning
of Section 27A of the Securities Act of 1933 or Section 21E of the Securities
and Exchange Act of 1934 and is subject to the safe harbor created by these
sections. Ultimate Franchise Systems, Inc., Obee's Franchise Systems, Inc. and
Quality Restaurant Ventures, Inc. assume no obligation to update the
information contained in this press release. Certain information included
herein may contain statements that are forward-looking, such as statements
relating to plans for future expansion and other business development
activities as well as operating costs, capital spending, financial sources and
the effects of competition. Such forward-looking information is subject to
changes and variations which are not reasonably predictable and which could
significantly affect future results. Accordingly, such results may differ from
those expressed in any forward-looking statements made by or on behalf of the
Companies.

CONTACT: Peter Brown of Obee's Franchise Systems Inc., 941-625-1501, Web site:
http://www.obees.com/ 

Web site:  http://www.obees.com

DATASOURCE: Obee's Franchise Systems, Inc.



CONTACT:  Peter Brown of Obee's Franchise Systems Inc., [phone]

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