Caltex Australia to Switch to Ampol Brand, Change Name

   By Mike Cherney 
 

SYDNEY--Gas-station company Caltex Australia Ltd. (CTX.AU) said Monday that it would transition to the Ampol brand and change its company name after Chevron Corp. terminated the license agreement for the Caltex brand.

The transition is planned over a three-year period and is expected to cost Caltex 165 million Australian dollars (US$114 million).

However, the transition should ultimately save Caltex A$18 million to A$20 million in annual trademark license fees, which is in addition to cost-saving initiatives previously announced by the company.

Caltex said it would seek shareholder approval to change its corporate name at the annual shareholder meeting in May.

"Our market research confirms that Ampol continues to be regarded as a high-quality and trusted brand by Australian consumers and resonates across our key customer segments," said Caltex Chief Executive Julian Segal. "The transition to Ampol also supports our evolution into a growing regional fuels and convenience business."

Caltex said the termination of the license agreement with Chevron followed 18 months of discussions.

-Write to Mike Cherney at [e-mail]

(END) Dow Jones Newswires

December 22, 2019 17:30 ET (22:30 GMT)

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