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Todhunter International | AMEX:THT | AMEX | Ordinary Share |
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Thorntons PLC 22 January 2004 22 January 2004 Thorntons PLC 'Widening the Appeal ' A broad range of grocery and convenience listings have been secured to run from early 2004 for the Thorntons 'Art of the Chocolatier' range which includes indulgent impulse bars, traditional confectionery bags and premium sharing cartons. Continuing the expansion of the product range available outside of their own shops and franchises, Thorntons are also launching a range of more gift-orientated products into grocery and convenience channels. The launch is effective from January 2004 and the products involved are a range of boxed chocolates, Easter Eggs and their renowned Special Toffee. Listings for these products have been secured in a number of different retail outlets including major multiples. The initiative is designed to meet the time-poor demands of modern lifestyles and will allow consumers to buy key Thorntons' products as part of their everyday shopping trips. In addition, by extending the availability of the premium confectionary favourites, more customers will be drawn into Thorntons' own shops and franchises to experience the broader specialist ranges available. Philip Douty, Trading & Marketing Director of Thorntons PLC, said: "We have long considered supermarkets and other retailers as a valuable channel to an even broader base of potential customers than we can reach purely through our own shops and franchises. The strong appetite amongst trade customers to list Thorntons products is evident through the number that will be listing this wider range, and we have worked closely with them to develop a range that will provide consumers with a high-quality addition to their existing choices." Contacts: Thorntons PLC Philip Douty, Trading & Marketing Director Tel: 01773 542 382 Buchanan Communications Charles Ryland / Catherine Miles Tel: 020 7466 5000 This information is provided by RNS The company news service from the London Stock Exchange END NRAQFLFLZFBZBBX
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