Silverleaf Resorts (AMEX:SVL)
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From Jun 2019 to Jun 2024
Silverleaf Resorts, Inc. (AMEX:SVL) today announced it
has opened its first off-site sales showroom. This facility is
centrally located in the Dallas/Fort Worth Metroplex in Irving, Texas.
Silverleaf President Sharon K. Brayfield commented, "We have
received a very positive initial response to the opening of our
Dallas/Fort Worth off-site sales showroom. Our sales have been
historically conducted primarily through the on-site sales centers
located at our resorts. This process required potential new members to
visit one of our resorts to learn the benefits of our vacation
ownership products. Our new Dallas/Fort Worth showroom allows us to
offer new prospects in this marketplace a convenient off-site
alternative to experience the amenities each of our 13 resorts affords
without leaving their own community. We believe that we will also see
an increase in our current Friends Plus member referral program in
Dallas/Fort Worth because of the access and convenience a visit to the
showroom provides."
In addition to the opening of its Dallas/Fort Worth sales
showroom, Silverleaf announced plans to open a second off-site sales
showroom in Lombard, Illinois, a suburb of Chicago. The anticipated
opening for this showroom is August 2006. Silverleaf has been serving
the Illinois market since 1998, when its Fox River Resort was opened
75 miles west of Chicago. "By placing our second off-site sales
showroom in Chicago, we can more efficiently expose the greater
Chicago market -- with a population of over 10 million -- to the
quality and services of our vacation resorts," Ms. Brayfield noted.
The sales showrooms in Dallas/Fort Worth and Chicago will each be
operated under the name of "Silverleaf Vacation Store." Each will
offer prospective members an interactive experience of Silverleaf's
resorts, including a photo gallery and film presentation profiling
each of Silverleaf's 13 current resorts. The two showrooms, which
range from 15,000 to 16,000 square feet in size are estimated to cost
approximately $1.2 million each to construct and will each employ
approximately 30 to 40 sales personnel.
Ms. Brayfield said, "We view off-site sales showrooms as a key
part of our strategic growth plan for the future. According to our
projections, following an initial start-up period each showroom can
generate between $10 million to $12 million in annual sales to new
members."
Based in Dallas, Texas, Silverleaf Resorts, Inc. currently owns
and operates 13 timeshare resorts in various stages of development.
Silverleaf resorts offer a wide array of country club-like amenities,
such as golf, swimming, horseback riding, boating, and many organized
activities for children and adults.
This release contains certain forward-looking statements that
involve risks and uncertainties and actual results may differ
materially from those anticipated. The Company is subject to specific
risks associated with the timeshare industry, the regulatory
environment, and various economic factors. These risks and others are
more fully discussed under the heading "Risk Factors" in the Company's
reports filed with the Securities and Exchange Commission, including
the Company's 2005 Annual Report on Form 10-K (pages 22 through 30
thereof) filed on March 17, 2006.