Harley-Davidson contract

Real Affinity PLC
10 October 2006



Embargoed until 0700hrs                                          10 October 2006

                               REAL AFFINITY PLC

                 Major contract with Harley-Davidson Europe Ltd

Real Affinity plc, ("Real Affinity" or "the Company"), the AIM-listed marketing
services group, announces that its subsidiary, Holly Benson Communications, has
completed a major contract to supply Harley-Davidson Europe Ltd with 300 display
units to its European showrooms. This is to support Harley-Davidson's launch
programme for the new 2007 models being added to its world famous motorcycle
range.

Gerard Corcoran, Group Chief Executive, Real Affinity plc, commented:

"We have recently pitched for a number of new projects and this is the first
outcome of that process. Our work with Harley-Davidson will, we hope, be
on-going and we anticipate it will make a significant contribution to Holly
Benson Communications' turnover during the second half of this financial year,
and hopefully beyond. Harley-Davidson is a world class brand and a welcome,
notable addition to the Group's strong client list.

David Collett, Holly Benson's Exhibition Director, stated:

"Harley-Davidson is a legendary brand and it is internationally recognised as
being in a class of its own when it comes to style and image. We are proud to
have been asked to produce, and to have successfully delivered, work of an
exceptionally high standard for an important new client."

The free-standing units hold double-sided, large scale graphics that were
produced on the very latest computer controlled printers installed in the
Company's specialist graphics division located in Swindon. These were
distributed to authorised Harley-Davidson(R) dealerships all over Europe with
quantities of English, French, German and Italian language versions being made
available as required.

The base units can now be supplied with interchangeable graphics cassettes
allowing them to be up-dated regularly in a highly cost-efficient manner.

ENQUIRIES:

Real Affinity plc                                           
Gerard Corcoran, Group Chief Executive                    Tel: [phone]

Bankside Consultants                                     
Susan Scott/ Daniela Hale                                 Tel: [phone]


Notes to Editors:

About Real Affinity

Real Affinity provides integrated marketing and communications services, from
brand building and direct marketing to web consultancy for a wide range of blue
chip clients. With offices in London and Bradford, it has a number of
subsidiaries including Navigator, the sports and leisure business; Holly Benson,
the full service marketing communications agency; Ladders, a direct marketing
subsidiary; Onstate, its digital web agency and Venues Unlimited, the conference
placement and event company.

Holly Benson Communications is a leading integrated marketing and communications
agency that was acquired in August 2004. The company advises blue chip clients
such as BP, nPower, EMAP and Unipart (a major RAF shareholder). Revenue is
generated through project fees, conference and video production, exhibition
stands, print and point of sale campaigns.
                                     
ENDS



                      This information is provided by RNS
            The company news service from the London Stock Exchange

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