Prolong (AMEX:PRL)
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Prolong Set for Philippines Market Launch
Brand Building TV Campaign Set to Reach Automotive Consumers
IRVINE, Calif., May 31 /PRNewswire-FirstCall/ -- Prolong International
Corporation (AMEX:PRL) (http:/www.prolong.com), a technology driven holding
company and parent of Prolong Super Lubricants, Inc., manufacturer and marketer
of high tech, cost-saving, consumer, commercial and industrial products is very
pleased to announce the expansion of international sales in the Philippines
through a televised ad campaign.
Prolong's Philippines based distributor, KLG International, Inc., is launching
a televised direct response marketing campaign for Prolong products on its TV
affiliate, Home Shopping Network, Inc., Philippines. KLG International, Inc.
has more than 40 years of expanding distribution through both wholesale and
retail channels and will mirror the successful introduction of the Prolong line
in the U.S. market with a 30-minute infomercial presentation on their direct
response TV channel. The Republic of the Philippines has approximately five
million vehicles on the road, including many commercial and utility vehicles
that are being stretched for a longer useful life. Repair costs, longevity and
fuel economy are all major issues that Prolong automotive chemicals help to
successfully address.
The televised campaign will run repeatedly on the home shopping and
telemarketing network operated by KLG International. The program utilizes
state of the art graphics to explain the unique protection from extreme
pressure, friction and heat provided by patented Prolong Engine Treatment and
shows viewers real-life applications and benefits of Prolong products. Viewers
have the opportunity to order a combination pack of Prolong's core products
including Engine Treatment, Transmission Treatment and Fuel System Treatment.
Following a successful TV run with direct response sales, KLG plans to roll out
Prolong's consumer automotive products in their brick-and-mortar retail
channels.
"KLG International is proving to be a strong, creative and valued partner in
our quest for a significant share of the Philippines automotive aftermarket,"
states Jeff Victer, International Sales Manager. "Their group of companies,
which include both media access for advertising and sales and retail and
wholesale channels of distribution, are providing a comprehensive platform for
Prolong to implement its sales growth strategy in a new and promising market.
I expect great exposure for the Prolong brand in the Philippines."
Prolong currently has distribution partners in Canada, Chile, China, Czech
Republic, Germany, Hong Kong, Hungary, Iceland, Italy, Japan, Malaysia, Mexico,
Philippines, Puerto Rico, South Africa, and the United Kingdom, and is actively
seeking well established international trading partners.
Prolong Super Lubricants, Inc. is an operating subsidiary of Prolong
International Corporation. Prolong International Corporation (AMEX:PRL), a
consumer products holding company headquartered in Irvine, California, through
its operating subsidiaries, manufactures, markets and distributes a complete
line of patented lubricant and proprietary automotive, commercial/industrial
and household products. The company's products are marketed and sold under the
brand name Prolong Super Lubricants(R) and are used in automotive, industrial,
commercial and consumer applications. Prolong products are sold throughout the
United States at major chain stores, auto retailers, industrial supply stores
and in international markets. More information about Prolong International
Corporation and its products can be obtained at http://www.prolong.com/.
Forward-Looking Statements
Certain statements in this news release that relate to financial results,
projections, future plans, events, or performance, are forward-looking
statements within the meaning of Section 27A of the Securities Act of 1933, as
amended and Section 21E of the Securities Exchange Act of 1934, as amended and
involve significant risks and uncertainties, including, but not limited to, the
following: competition, cost of components, product performance and market
acceptance of new products. The words "estimate," "project," "potential,"
"intended," "expect," "anticipate," "believe" and similar expressions or words
are intended to identify forward-looking statements. The Company's actual
results could differ materially from those anticipated in such forward-looking
statements as a result of a number of factors and conditions. These risks and
uncertainties, and certain other related factors, are discussed in the
Company's Form 10-K, Form 10-Q and other filings with the Securities and
Exchange Commission. In light of the significant uncertainties inherent in the
forward-looking information included herein, the inclusion of such information
should not be regarded as a representation by the Company or any other person
that the Company's objectives or plans will be achieved. These forward-looking
statements are made as of the date of this release and the Company assumes no
obligation to update such forward-looking statements.
DATASOURCE: Prolong International Corporation
CONTACT: Investor Relations, Thomas C. Billstein of Prolong
International Corporation, +1-949-587-2700
Web site: http://www.prolong.com/