Mayor's Jewelers, Inc. Special and Annual Meeting Regarding Proposed Merger with Henry Birks & Sons Inc. Scheduled for November

Mayor's Jewelers, Inc. (AMEX:MYR) announced today that
it will hold a special and annual meeting of its stockholders at 9:00
a.m. Eastern time on November 14, 2005 to approve its previously
announced merger with Henry Birks & Sons Inc. and certain other
matters. The special and annual meeting of Mayor's stockholders will
be held at the Renaissance Hotel, 1230 South Pine Island Road,
Plantation, Florida 33324.
   Mayor's also announced that the Securities and Exchange Commission
("SEC") has declared effective Birks' registration statement on Form
F-4 containing the joint proxy statement/prospectus that will be
mailed to Mayor's stockholders of record as of October 14, 2005. All
Mayor's stockholders of record as of October 14, 2005 are entitled to
vote on the transaction. Mayor's stockholders are urged to read the
joint proxy statement/prospectus as it contains important information
regarding the proposed merger.

   About Mayor's

   Mayor's Jewelers, Inc. is a leading retailer of fine jewelry, time
pieces and gifts in Florida and Georgia. Mayor's was founded in 1910
and for the past 95 years has maintained the intimacy of a family
owned boutique while growing to become renowned for its fine jewelry,
timepieces and giftware. Mayor's currently operates 28 stores: 23 in
Florida and 5 in Georgia.

   About Birks

   Henry Birks & Sons Inc. is a leading luxury retailer, designer,
maker and wholesaler of fine jewelry, time pieces, sterling silverware
and gifts. Birks was founded in 1879 and has 39 stores operating under
the Birks brand across Canada.

   Where to Find More Information

   In connection with the proposed merger, Birks has filed a
registration statement on Form F-4, which includes a preliminary joint
proxy statement/prospectus, and other related documents with the SEC.
Mayor's stockholders are urged to read these documents because they
contain important information. Stockholders may obtain copies of these
documents for free at the SEC's website at http://www.sec.gov, from
Birks at 1240 Square Phillips, Montreal, Quebec, Canada, H3B 3H4, Tel:
514-397-2511 or from Mayor's at 14051 N.W. 14th Street, Suite 200,
Sunrise, Florida 33323, Tel: [phone].
   Birks and Mayor's and their respective directors, executive
officers and other members of their management and employees may be
deemed to be participants in the solicitation of proxies from Mayor's
stockholders in connection with the proposed merger. Information
regarding the special interests of these directors and executive
officers in the transaction described herein is included in the joint
proxy statement/prospectus described above.