Institutional Shareholder Services and Glass Lewis Recommend That Mayors Stockholders Vote in Favor of Merger with Birks

Mayors Jewelers, Inc. (AMEX: MYR) is pleased to announce
that Institutional Shareholder Services ("ISS") and Glass Lewis & Co.,
two leading independent proxy advisory firms, have recommended that
Mayors stockholders vote in favor of the merger with Henry Birks &
Sons Inc. at the special and annual meeting of Mayors stockholders
scheduled for November 14, 2005.
   Commenting on the recommendations, Thomas A. Andruskevich, Mayors
Chairman and CEO, said, "The fact that ISS and Glass Lewis have
recommended that Mayors stockholders vote in favor of the Mayors/Birks
merger reaffirms the board's view, based on the recommendation of a
special committee of independent directors, that the merger with Birks
is in the best interest of Mayors stockholders. Mayors and its board
continue to urge all stockholders to follow these recommendations and
vote in favor of the merger with Birks."

   About ISS

   ISS is widely recognized as the leading independent proxy advisory
firm in the nation. Its recommendations are relied upon by hundreds of
major institutional investment firms, mutual funds, and other
fiduciaries throughout the country.

   About Glass Lewis & Co.

   Glass Lewis & Co. is an analytical research and proxy advisory
firm providing services to institutional investors. The
recommendations of Glass Lewis are relied upon by major institutional
investment firms, mutual funds, and other fiduciaries throughout the
country to make informed investment and proxy voting decisions.

   About Birks

   Henry Birks & Sons Inc. is a leading luxury retailer, designer and
manufacturer of fine jewelry, time pieces, sterling silverware and
gifts. Birks was founded in 1879 and has developed a reputation for
quality and service as a premier luxury brand in Canada. It has 39
stores operating under the Birks brand across Canada

   About Mayors

   Mayors Jewelers, Inc. is a leading retailer of fine jewelry, time
pieces and gifts in Florida and Georgia. Mayors was founded in 1910
and for the past 95 years has maintained the intimacy of a family
owned boutique while growing to become renowned for its fine jewelry,
timepieces and giftware. Mayors currently operates 28 stores: 23 in
Florida and 5 in greater Atlanta, Georgia.

   Where to Find More Information

   In connection with the proposed merger, Birks has filed a
registration statement on Form F-4, which includes a preliminary joint
proxy statement/prospectus, and other related documents with the SEC.
Mayors stockholders are urged to read these documents because they
contain important information. Stockholders may obtain copies of these
documents for free at the SEC's website at www.sec.gov, from Birks at
1240 Square Phillips, Montreal, Quebec, Canada, H3B 3H4, Tel: (514)
397-2511 or from Mayors at 14051 N.W. 14th Street, Suite 200, Sunrise,
Florida 33323, Tel: [phone].
   Birks and Mayors and their respective directors, executive
officers and other members of their management and employees may be
deemed to be participants in the solicitation of proxies from Mayors
stockholders in connection with the proposed merger. Information
regarding the special interests of these directors and executive
officers in the transaction described herein is included in the joint
proxy statement/prospectus described above.