The New York Times Announces TimesPoints(TM); Member Rewards Program Debuts Today

The New York Times announced today the launch of
TimesPoints, a free subscription rewards program that allows members
to earn points for purchases at thousands of participating
restaurants, hotels and online retailers. Points can be redeemed to
pay for the cost of a New York Times home delivery subscription,
merchandise from The New York Times Store, or gift cards from select
advertisers of The New York Times such as Bloomingdales, Apple iTunes
Store and Barnes and Noble.
   TimesPoints members will be able to register up to three of their
credit or debit cards on the TimesPoints Web site. When members use
registered cards in qualified transactions at participating merchants
they will receive points that are automatically added to their
TimesPoints account.
   "We are always looking for new and innovative ways to reward our
loyal readers," said Alyse Myers, senior vice president, chief
marketing officer, The New York Times Media Group. "The TimesPoints
program is an excellent opportunity for us to extend our brand and
offer great benefits to our readers for doing everyday activities like
dining, staying at hotels and shopping online."
   Through The Times's agreement with two of the largest and most
successful operators in the loyalty rewards industry, Rewards Network
for dining and hotels, and Advantex Marketing International for online
shops, points can be earned as follows:

   --  Restaurants:

   Members will receive at least 10% of their total dining bill,
including tax and tip, converted to TimesPoints at 9,000 restaurants
across the U.S. and Canada.

   --  Hotels:

   Members will earn 5% converted into TimesPoints for every dollar
spent on room rates for qualified stays at more than 10,000 hotels
across the U.S. and Canada.

   --  Online Shops:

   Members can earn a percentage of their purchase converted to
TimesPoints when shopping online at more than 200 participating
e-retailers including Brooks Brothers, The Sharper Image, Target and
Best Buy.

   Each point earned is worth the equivalent of $1 in eligible
products and services when members apply TimesPoints to pay for their
subscription or to great rewards from The New York Times.
   "We are proud to be working with The New York Times," said Ron
Blake, president and chief executive officer of Rewards Network.
"Rewards Network and our participating restaurants welcome TimesPoints
members to this exclusive loyalty and rewards program."
   "Shopping online has become part of many people's busy lives, and
is making significant gains in popularity every year," said G. Randall
Munger, chairman and chief executive officer of Advantex. "TimesPoints
Online Shops connects members with hundreds of major e-retailers in
the United States, who will offer TimesPoints on purchases. We are
very pleased to continue our long-term relationship with The New York
Times with this exciting new initiative."
   To register for TimesPoints or to learn more, please visit
www.timespoints.com.

   About The New York Times Company

   The New York Times Company (NYSE: NYT), a leading media company
with 2004 revenues of $3.3 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 15 other daily
newspapers, nine network-affiliated television stations, two New York
City radio stations and 35 Web sites, including NYTimes.com,
Boston.com and About.com. For the fifth consecutive year, the Company
was ranked No. 1 in the publishing industry in Fortune's 2005 list of
America's Most Admired Companies. The Company's core purpose is to
enhance society by creating, collecting and distributing high-quality
news, information and entertainment.

   About Advantex Marketing International Inc.

   Advantex Marketing International Inc. is a leading marketing
services company, specializing in integrated marketing solutions for
its Merchant and Channel Partner clients. Advantex offers a range of
products and services including coalition loyalty rewards programs,
online shopping malls, direct marketing, online and email promotion,
and data capture and award processing systems. Advantex loyalty
partners include airlines, financial institutions, daily newspapers
and other major North American corporations, as well as a growing list
of restaurants, retailers, golf courses, small inns and resorts.
Advantex is traded on the Toronto Stock Exchange under the symbol
"ADX". For additional information on Advantex, please visit
www.advantex.com.

   About Rewards Network

   Rewards Network (AMEX: IRN), headquartered in Chicago, Illinois,
is a leading provider of loyalty and rewards programs to the
restaurant industry. Incentives are offered through the Rewards
Network branded program, airline frequent flyer dining programs, club
memberships and other affinity organizations. As of September 30,
2005, Rewards Network had 3.5 million active member accounts and
10,259 restaurants in its programs. Additional details about Rewards
Network can be found at www.rewardsnetwork.com or by calling Rewards
Network at 1-877-491-3463.

   This press release can be downloaded from www.nytco.com and
www.nytimes/community.com