Baja Fresh, La Salsa to Build Brands through Rewards Network

  
    
  
  
    
      In a move to build brand awareness and attract a new customer base, 
      original fresh-Mexican concept chains Baja Fresh and La Salsa have 
      joined Rewards Network, the leading provider of dining frequency 
      programs in North America.
    
    
      “Rewards Network is a time-proven company that 
      delivers diners who enjoy earning Cashback RewardsSM 
      or awards from the major frequent flyer programs and other affinity 
      programs,” said Baja Fresh and La Salsa Chief 
      Development Officer James Walker. “We want 
      Baja Fresh and La Salsa to benefit from the partner relationships and 
      marketing programs Rewards Network offers.”
    
    
      Both Baja Fresh and La Salsa specialize in freshly prepared Mexican 
      entrees and sides including burritos, tacos, salads, and authentic 
      salsas. Fire-grilled choices like shrimp, pork, chicken, sirloin steak, 
      mahi-mahi and fire-roasted vegetables allow customers to customize their 
      order for a quality meal. In part due to the quality of its menu, Baja 
      Fresh was named the Mexican Chain of the Year in 2007 by Restaurants 
      & Institutions magazine. “This is the 
      freshest, tastiest Mexican food you’ll ever 
      eat,” said Walker.
    
    
      As part of Rewards Network, Baja Fresh and La Salsa participating 
      locations will be marketed through email, online promotion, and direct 
      mail to millions of active Rewards Network members. Customized reporting 
      and member comments will allow the restaurants to study customer 
      feedback and trends.
    
    
      “Whether you want to dine-in or grab a 
      fantastic Mexican meal to go, Baja Fresh and La Salsa will be a popular 
      and frequent choice for our members,” said 
      Rewards Network President and CEO Ron Blake. “These 
      are excellent brands and we’re excited to 
      have them on the program.”
    
    
      About Rewards Network
    
    
      Rewards Network (AMEX:IRN), headquartered in Chicago, IL, powers the 
      leading frequent dining programs in North America. Thousands of 
      participating restaurants and other merchants benefit from the Company's 
      extensive email, internet and print marketing efforts; member 
      ratings/feedback and other business intelligence; and access to capital. 
      In conjunction with major airline frequent flyer programs and other 
      affinity organizations, Rewards Network provides over three million 
      members with incentives to dine at participating restaurants. These 
      incentives include airline miles, college savings rewards, reward 
      program points, and Cashback RewardsSM savings. 
      For additional information about Rewards Network, visit www.rewardsnetwork.com 
      or call 1-877-491-3463.