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-- Internap Performance IP Supports Entertainment Company's 16
Million User-Generated Internet Radio Stations --
Internap Network Services Corporation (AMEX: IIP), a leading
provider of performance-based routing solutions over the Internet,
today announced that Pandora (www.pandora.com), an online music
listening and discovery service, has increased its usage of the
Internap(R) Performance IP service to optimize continued audio
streaming of Pandora's diverse collection of music, powered by their
Music Genome Project. Pandora users can create a station by simply
typing in an artist name or song name to create a personalized,
streamed listening experience. Users can create up to 100 stations and
interactively guide the service by providing feedback on song choices
and creating a personal page of "favorites". Additionally, stations
can be shared with friends via email. Listeners have created 16
million stations since Pandora's launch in the fall of 2005.
Pandora's offering comprises an extensive music library of 400,000
songs (each broadcast as an 128 kbps audio stream) from a wide range
of both mainstream and lesser-known music genres and is available as a
free ad-supported service or by paid subscription. The team at Pandora
is passionate about helping listeners discover great music that they
will love through an experience that allows for both established and
new musicians to be heard.
"The very core of our existence as a business is our ability to
deliver a smooth listening experience. As a result our service is
incredibly sensitive to the capabilities of the underlying bandwidth
provider," said Tom Conrad, chief technology officer, Pandora. "We're
extremely happy with Internap's combination of quality of service,
cost of bandwidth, reliability, and Network Operations Center support
services," he added.
"It's music to our ears that Pandora is yet another satisfied
customer upgrading capacity on their Performance IP service within six
months. We're the right partner to support delivery of high quality
streaming media for a superior entertainment experience," said David
Abrahamson, vice president of sales, Internap.
Internet radio is growing rapidly, according to The Infinite Dial:
Radio's Digital Platforms, an April 2006 study by Arbitron Inc. and
Edison Media Research. The study states that Internet radio's monthly
audience age 12 and over now tops an estimated 52 million, an increase
from an estimated 37 million people in 2005. The weekly Internet radio
audience has also increased 50 percent over the past year, with 12% of
the U.S. population age 12 and over (an estimated 30 million) having
listened to Internet radio in the preceding week, up from 8 percent in
2005.
About Internap(R) Performance IP(TM)
Internap's Performance IP route optimization solution ensures
optimal application performance through improved Internet network
efficiency and traffic control. Using a patented Private Network
Access Point(R) (P-NAP) architecture, Internap's Performance IP
service is a network-based IP solution that intelligently routes data
across multiple IP networks via up to eight major Tier-1 Internet
backbones. Leveraging multiple NSP connections, Performance IP
insulates traffic from network outages and provides reliable, stable
and predictable connectivity. Performance IP also includes intelligent
route-control technology to dynamically identify optimal paths for
business-critical applications without the need for manual
intervention; is supported by 24x7x365 direct access to certified
network engineers; and backed by a proactive industry-leading Service
Level Agreement (SLA) with a 100 percent uptime guarantee. Internap
offers a wide array of Performance IP access alternatives including
port options from 1.54 Mbps to 10 GigE, leased lines, Metropolitan
Access Networks (MANs) and data center cross-connect options. For more
information on Internap Performance IP visit www.internap.com.
About Pandora
Launched on August 29, 2005, Pandora's online music discovery
service (www.pandora.com) is based on the Music Genome Project, the
most thorough analysis of popular music ever undertaken. Each song in
this massive collection - which covers Pop, Rock, Jazz, Electronica,
Hip Hop, Country, Blues, R&B, and more, is analyzed by a trained
musician along 400 distinct musical attributes, to capture its unique
musical identity. Music lovers need only enter the name of their
favorite song or artist and Pandora does the rest -- creating a
tailored stream of songs that share key musical characteristics and
launching a personalized listening experience, full of new discovery
across the genome. Listeners can create up to 100 online radio
stations, refine them by providing feedback and even email them to
friends.
About Internap
Internap is a market leader of intelligent route control solutions
that bring reliability, performance and security to the Internet. The
company's patented and patent-pending technologies address the
inherent weaknesses of the Internet, enabling enterprises to take full
advantage of the benefits of deploying business-critical applications
such as e-commerce, Voice-over-IP (VoIP), video-conferencing and
streaming audio/video across IP networks. Through a portfolio of
high-performance IP and WAN optimization solutions, customers can
bypass congestion points, overcome routing inefficiencies and optimize
performance of their applications. Internap solutions are backed by an
industry-leading performance guarantee that covers the Internet as
opposed to just one network. These offerings include: network- and
premise-based route optimization solutions, colocation, VPN, content
distribution and managed security services.
Internap currently serves more than 2,100 customers, including
Fortune 1000 and mid-tier enterprises in the financial services,
government, travel/hospitality, manufacturing, media/entertainment,
technology and retail industries. The company provides services
throughout North America, Europe, Asia and Australia. For more
information, please visit the company website at www.internap.com.
Internap and Performance IP are trademarks of Internap. All other
trademarks and brands are the property of their respective owners.