InterSearch Group Announces Acquisition of MyBanks.com

  
    
  
  
    
      InterSearch Group, Inc. (AMEX:IGO), a leading operator of premium, 
      industry specific destination portals such as www.Banks.com, 
      www.IRS.com and www.Look.com 
      today announced it has acquired the internet domain, www.MyBanks.com.
    
    
      The acquisition of MyBanks.com continues InterSearch Group’s 
      strategy and focus on expanding its presence in the financial services 
      vertical of online advertising. Financial services, which is one of the 
      largest and fastest growing areas of online ad spending, is the core 
      competency of InterSearch Group. The company’s 
      proprietary finance related domains represent the major source of its 
      online traffic, and have been experiencing strong traction with online 
      users and advertisers.
    
    
      The MyBanks.com acquisition complements InterSearch Group’s 
      Banks.com domain, a premier online consumer finance marketplace 
      aggregating information on a broad range of products and fees including 
      mortgages, credit cards, auto loans, debt management, and retirement.
    
    
      MyBanks.com will provide a platform for personalized user pages, 
      allowing visitors to monitor performance of their investment portfolios, 
      record and analyze their income and expenses, and keep track of 
      important consumer finance metrics. It will also host user generated 
      content on a variety of financial topics, providing customers with an 
      opportunity to share investment advice and ideas with each other, 
      discuss their experience with various financial products, etc.
    
    
      Andrew Keery, Executive Vice President of Product Management at 
      InterSearch Group, said, “Our goal is to build 
      a collection of premier category-level domains that would serve as an 
      online destination of choice for any finance related information and 
      products. We are striving to be the source of extensive, targeted 
      content in the key consumer finance areas and to serve as a liaison 
      between consumers and leading financial institutions.”
    
    
      “Our finance related domains attract a highly 
      targeted audience due to their narrow focus on the consumer finance 
      vertical. This is valuable to advertisers and leads to above average pay 
      per Click (PPC) values. MyBanks.com is certainly a great strategic fit 
      for us, representing another category level property with a direct focus 
      on finance. We believe that customization features as well as Web 2.0 
      applications facilitating user generated content will significantly 
      enhance customer experience, drive increased user retention, page views 
      and, ultimately, revenues,” concluded Keery.
    
    
      Forward Looking Statements
    
    
      This press release contains forward looking statements within the 
      meaning of the Private Securities Litigation Reform Act of 1995 that 
      involve substantial risks and uncertainties. Forward looking statements, 
      which are based on management’s current 
      expectations, are generally identifiable by the use of terms, such as “anticipates,” 
      “believes,” “could,” 
      “estimates,” “expects,” 
      “intends,” “may,” 
      “plans,” “possible,” 
      “potential,” “predicts,” 
      “projects,” “should,” 
      “would” and 
      similar expressions. Forward looking statements contained in this press 
      release include statements regarding: our goal to build a collection of 
      premier category level domains in the financial services vertical and 
      the enhanced user experience on MyBanks.com and resulting increased 
      revenue. The potential risks and uncertainties that could cause actual 
      results to differ materially from those expressed or implied herein 
      include, among others, failure to compete successfully in the financial 
      services vertical; uncertainties related to the acceptance by customers 
      of our enhanced version of MyBanks.com; 
      and changes in general economic and business conditions. Further 
      information on the factors that could affect InterSearch Group’s 
      financial results is included in our filings with the Securities and 
      Exchange Commission, including our Annual Report on Form 10-KSB for the 
      fiscal year ended December 31, 2006, our quarterly reports on Form 10QSB 
      and our Current Reports on Form 8-K. Except as required by law, we 
      assume no responsibility to update these forward looking statements 
      publicly, even if new information becomes available in the future.
    
    
      About InterSearch Group, Inc.
    
    
      InterSearch Group is a leading operator of industry specific destination 
      portals and provider of Internet search services through a combination 
      of traffic aggregation and proprietary websites, such as www.Banks.com, 
      www.IRS.com and www.Look.com. 
      InterSearch Group operates in the fastest growing segments of Internet 
      commerce including paid search, direct navigation and online marketing 
      driving high quality traffic to advertisers and providing users with 
      quick access to pertinent products and services. Through its corporate 
      services division, InterSearch Group also provides Internet technology 
      related professional services to large corporations, predominantly in 
      the Financial Services industry. InterSearch Group is headquartered in 
      San Francisco, California at 222 Kearny Street, Suite 550, and can be 
      reached via telephone at 415-962-9700. More information about 
      InterSearch Group can be found at: www.InterSearch.com.