Cenuco (AMEX:ICU)
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iLoop Mobile, Inc., the leading mobile application
service provider (mASP), today announced a partnership with Cenuco,
Inc. (AMEX:ICU), a leading developer and supplier of wireless and
Internet-based software solutions for transmitting live streaming
video and other targeted content directly onto cellular phones and
remote computers. The combination of iLoop Mobile's Mobile
Dimension(TM) Manager SMS solutions and Cenuco's video streaming
platform will give users the ability to view live streaming video and
still slide shows of sporting and entertainment events from their
mobile phone from anywhere in the world.
"The addition of iLoop Mobile's Mobile Dimension Manager to our
video streaming platforms brings a whole new meaning to the term, 'get
in the game,'" said Jordan Serlin, president of Cenuco. "The ability
for fans to view live video of a sporting event, a rock concert, or
still images of their favorite players in the field or performer on
stage really adds a new level of interactivity at spectator events.
Now, fans can feel like they are a part of an event even if they
aren't there in person."
"Content is driving the mobile market right now as mobile phones
quickly move from mere communications devices to entertainment systems
that are inherent to our lifestyle," said Steve Koskie, CEO of iLoop
Mobile. "Cenuco is the tool for the dynamic creation of live content
ideal for the consumer market. By combining their streaming video
technology with the iLoop Mobile Mobile Dimension Manager, our
respective clients can bring their fans or customers right into the
game for a more immersive, exciting experience."
The first demo of the combined iLoop Mobile/Cenuco solution was
presented live to the National Lacrosse League (NLL) at their
Champion's Cup Final on Saturday, May 14 in Toronto, Canada.
The mobile channel is not new to the NLL. The NLL has been running
an iLoop Mobile-powered Mobile Insider subscription service throughout
the season, and during the course of the Champion's Cup the NLL ran a
mobile marketing quiz during the NBC television broadcast of the game.
Fans at home were invited to vote on who they thought would win the
game. 44 percent of home viewers voted for Toronto and 56 percent
voted for Arizona. In the end, however, Toronto persevered over
Arizona 19 to 13. This is yet another example of how fans are invited
to participate in the game.
The mobile channel has become a critical component to the future
success of interactive marketing programs. With over 183 million
mobile subscribers in the Unites States and 22 million in Canada
sending billions of text messages each month, brands can leverage the
location and time independent advantage of the mobile channel to
invite customers to participate in engaging, informative, and
entertaining interactivity over the mobile phone. This is especially
the case with sports initiatives, where the three key factors to
success for any mobile initiative -- time, location and relevance --
can be easily managed by the brand.
About iLoop Mobile, Inc.
iLoop Mobile is a mobile application service provider (mASP) for
interactive mobile phone services and marketing initiatives. Seeking
to establish an intimate one-to-one relationship with their target
audience, clients employ iLoop Mobile's services to add a mobile
dimension to traditional or new channels. With iLoop Mobile's Mobile
Dimension Manager(TM) services, new mobile initiatives and services
including quiz, lottery, sweepstakes, polls, voting, gaming, social
networking, content subscription services and ringtone/wallpaper
distribution can be set up in a matter of minutes. The iLoop Mobile
Dimension Manger is also available to clients under a license
agreement. iLoop Mobile is headquartered in San Jose and has a seat on
the board of the Mobile Marketing Association (MMA). For more
information about iLoop Mobile's applications and services, visit
www.iloopmobile.com.
About Cenuco
Cenuco, Inc. develops wireless and Internet based software
solutions for transmitting live streaming video, and other targeted
content, directly onto cellular phones and remote computers. Cenuco's
technology has applications in a variety of markets. Cenuco's wireless
data technology is primarily focused on wireless video monitoring
solutions that allow users to view real-time streaming video of
security cameras or video content feeds at their home or place of
business from anywhere they receive a cellular connection, regardless
of the cellular carrier, user's location, or type of cellular phone or
wireless device. Cenuco's products address the fast-growing security,
surveillance and Homeland Security markets, and some of its monitoring
products have been listed on the Federal General Services
Administration (GSA) schedule. These products have also been Windows
Mobile Certified by Microsoft, have received BREW certification from
Qualcomm, and are listed in the Intel Mobility Catalog. Visit
http://www.cenuco.com for additional information.
(C)2005, iLoop Mobile, Inc. iLoop Mobile is a registered trademark
and iLoop Mobile Dimension Manager is a trademark of iLoop Mobile,
Inc. All other products and company names herein may be trademarks of
their respective owners.
Certain statements contained herein may constitute forward-looking
statements within the meaning of Section 27A of the Securities Act of
1933, 21E of the Exchange Act of 1934 and/or the Private Securities
Litigation Reform Act of 1995. Such statements include, without
limitation, statements regarding business plans, future regulatory
environment and approval and, the Company's ability to comply with the
rules and policies of independent regulatory agencies. Although the
Company believes the statements contained herein to be accurate as of
the date they were made, it can give no assurance that such
expectations will prove to be correct. The Company undertakes no
obligation to update these forward-looking statements.