Cenuco (AMEX:ICU)
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Cenuco, Inc. (AMEX:ICU) announced today the first
quarter combined financials. The company's net sales for the quarter
ending May 28th, 2005 were $17,323,130 with a loss of $2,167,359.
Complete financial details are included in the company's Form 10-Q
filing with the Securities and Exchange Commission.
Since its founding in 1920, Lander Co., Inc. has competed
primarily within the "extreme value" sector of the Beauty Care
industry. Products in this market segment generally sell for a $1.00
retail price at retailers such as Dollar Tree, and other value
oriented retail formats. While continuing in a market leading position
in the extreme value segment, the company has expanded its portfolio
with a series of premium value bath and body care products (suggested
retail of $2.99 and under) with its launch of Lander essentials(TM).
The Lander essentials(TM) brand, combines more elegant packaging along
with high quality formulations and on-trend fragrances - all at
attractive price points. Additionally, a series of these new products
offer multi-purpose benefits, such as Lander essentials(TM) 3-IN-1,
which can be used as a Bubble Bath, Body Wash and Shampoo.
"The Lander essentials(TM) product line has been very well
received by retailers throughout the U.S.," according to Lander CEO
Joe Falsetti. "We have obtained orders and commitments to purchase
this exciting new franchise from over 14,000 stores, including
Wal-Mart, K-Mart, Family Dollar and others. The excitement from our
3-IN-1 Bubble Bath, Body Wash and Shampoo success is now carrying over
to the launch of additional new lines of Lander essentials(TM) Body
Lotions and Lander Essentials Foam Bath."
Falsetti continued, "The recent quarterly results highlight a time
of transition for Lander as the company has initiated an aggressive
move toward higher priced products, completed the merger with Cenuco
all while experiencing the freight and raw material price increases
that have hit the industry. We expect our financial performance to
improve beginning in September as we fill existing orders for a series
of new Lander essentials(TM) products to thousands of retail stores
across the country."
"We have begun implementing our premium brand strategy that the
company plans to build upon through organic growth and acquisitions,"
stated Falsetti. "A series of brands that management is currently
targeting for acquisition fall within similar and complementary health
and beauty categories. The brands targeted are generally priced as
premium brands and would be integrated into Lander's existing
infrastructure." Falsetti concluded by saying, "Lander currently
manufacturers and distributes approximately 120,000,000 products a
year worldwide. Management believes by channeling a higher priced
business within higher margin sectors, we can better utilize our
manufacturing and logistics capabilities."
About Lander
Lander Co., Inc. is a manufacturer, marketer and distributor of a
leading value brand (LANDER) health and beauty care products. The
Company also produces private label brands for a limited number of top
retailers through its Canadian facility. Lander is a leader in the
rapidly growing marketplace for value health and beauty care (HBC)
products - sold in dollar store and value focused retailers such as
Wal-Mart and Kmart. http://www.lander-hba.com
The Lander brand is recognized as the largest specialty bath brand
as reported in 2004 by Information Resources, Inc. (IRI), a global
provider of market content and business performance management within
consumer goods and retail industries. The company is headquartered in
Lawrenceville, New Jersey. The company operates two manufacturing and
distribution facilities, one in Binghamton, New York and the other in
Toronto, Canada.
About Cenuco
Cenuco, Inc. develops wireless and internet based software
solutions for transmitting live streaming video, and other targeted
content, directly onto cellular phones and remote computers. The
Company's technology has applications in a variety of markets. The
Company's wireless data technology is primarily focused on wireless
video monitoring solutions that allow users to view real-time
streaming video of security cameras or video content feeds at their
home or place of business from anywhere they receive a cellular
connection, regardless of the cellular carrier, user's location, or
type of cellular phone or wireless device. The Company's products
address the fast-growing security, surveillance and Homeland Security
markets, and some of its monitoring products have been listed on the
Federal General Services Administration (GSA) schedule. These products
have also been Windows Mobile Certified by Microsoft, have received
BREW certification from Qualcomm, and are listed in the Intel Mobility
Catalog. Visit http://www.cenuco.com for additional information.
Certain statements contained herein may constitute forward-looking
statements within the meaning of Section 27A of the Securities Act of
1933, 21E of the Exchange Act of 1934 and/or the Private Securities
Litigation Reform Act of 1995. Such statements include, without
limitation, statements regarding business plans, future regulatory
environment and approval and, the Company's ability to comply with the
rules and policies of independent regulatory agencies. Although the
Company believes the statements contained herein to be accurate as of
the date they were made, it can give no assurance that such
expectations will prove to be correct. The Company undertakes no
obligation to update these forward-looking statements.