Cenuco (AMEX:ICU)
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Cenuco, Inc. (AMEX:ICU) today announced plans to change
its corporate name to Ascendia Brands, Inc.
Joseph A. Falsetti, Chairman and Chief Executive Officer of
Cenuco, stated: "Cenuco begins 2006 as a fundamentally different
company focused on further building the Company's significant Health
and Beauty Care platform through both organic growth and acquisition
of national brands. To that end, we believe it is appropriate for our
company to adopt a name that conveys the forward looking spirit of our
transformed company and is not linked with a specific operating
division or product-line. The decision to modify our corporate image
is consistent with our commitment to increasing shareholder value
through carefully-targeted premium brand acquisitions that complement
our go to market strategy within the health and beauty care sector and
existing product offerings while leveraging our extensive
infrastructure".
If approved by the company's shareholders, the name change is
expected to become effective within 60 days. The company will continue
to use the Cenuco name in its wireless applications technology
division.
About Cenuco
Cenuco, through its Lander division, is a leader in the value
health and beauty care (HBC) products sector. The Lander brand is
recognized as the largest specialty bath brand. LANDER essentials(TM)
is Cenuco's rapidly growing line of premium value bath and body
products. In November 2005, Cenuco expanded its range of product
offerings in the HBC market through the acquisition of a series of
national brands, including Baby Magic(R), Binaca(R), Mr. Bubble(R) and
Ogilvie(R), from Playtex Products, Inc. In addition, Cenuco is engaged
in a wireless application technology business, primarily related to
the transmission of secure and non-secured video onto cellular
platforms, via proprietary technologies.
The company is headquartered in Lawrenceville, New Jersey and
operates manufacturing and distribution facilities in Binghamton, New
York and Toronto, Canada. Visit http://www.lander-hba.com and
http://www.cenuco.com for additional information.
Certain statements contained herein may constitute forward-looking
statements within the meaning of Section 27A of the Securities Act of
1933, 21E of the Exchange Act of 1934 and/or the Private Securities
Litigation Reform Act of 1995. Such statements include, without
limitation, statements regarding business plans, future regulatory
environment and approval and, the Company's ability to comply with the
rules and policies of independent regulatory agencies. Although the
Company believes the statements contained herein to be accurate as of
the date they were made, it can give no assurance that such
expectations will prove to be correct. The Company undertakes no
obligation to update these forward-looking statements.