Cenuco, Inc. Announces Hiring of Elizabeth Houlihan

Cenuco, Inc. (AMEX:ICU) today announced the appointment
of Elizabeth Houlihan as Vice President Marketing of its Lander
health and beauty care division.
   Ms. Houlihan's appointment, which became effective on December 5,
2005, follows the recent acquisition of the Baby Magic(R), Binaca(R),
Mr. Bubble(R), Ogilvie(R) and other national brands from Playtex
Products, Inc. Joseph A. Falsetti, President and Chief Executive
Office of Cenuco, commented: "Elizabeth is a key addition to our
management team. She brings with her solid consumer insights and
strength in developing and growing strong, highly profitable national
brands that will serve her well as the company continues to execute
its brand acquisition strategy."
   Ms. Houlihan added, "I am very excited to join the team as we
expand our presence in the HBC category. Lander brands have offered
wonderful products at affordable prices. The acquisition of former
Playtex brands provides access to new distribution channels and paves
the way for additional new growth. The future direction is very clear:
build on the successful brands already in-house while acquiring
carefully-targeted premium brands that complement our 'go to market
strategy' within the HBC sector and leverage our extensive
infrastructure."
   Ms. Houlihan holds a Masters Degree in Brand Management from the
University of Georgia and has over 17 years of marketing experience in
the personal care, OTC, cosmetics, pet and household products
categories. Much of her career was with Church & Dwight Co. where her
effort on the ARM & HAMMER brands helped to grow that company to more
than $2.0 billion annually. Most recently Ms. Houlihan held the
position of VP of Marketing Worldwide for a Privately-held $800MM
global direct marketing company concentrating in household, OTC, and
personal care products.
   Ms. Houlihan will be responsible for all aspects of marketing,
including the development and management of new product initiatives.

   About Cenuco

   Cenuco, through its Lander division, is a leader in the value
health and beauty care (HBC) products sector. The Lander brand is
recognized as the largest specialty bath brand. LANDER essentials(TM)
is Cenuco's rapidly growing line of premium value bath and body
products. In November 2005, Cenuco expanded its range of product
offerings in the HBC market through the acquisition of a series of
brands, including Baby Magic(R), Binaca(R), Mr. Bubble(R) and
Ogilvie(R), from Playtex Products, Inc.
   The company is headquartered in Lawrenceville, New Jersey. The
company operates two manufacturing and distribution facilities, one in
Binghamton, New York and the other in Toronto, Canada. Visit
http://www.lander-hba.com http://www.cenuco.com for additional
information.
   Certain statements contained herein may constitute forward-looking
statements within the meaning of Section 27A of the Securities Act of
1933, 21E of the Exchange Act of 1934 and/or the Private Securities
Litigation Reform Act of 1995. Such statements include, without
limitation, statements regarding business plans, future regulatory
environment and approval and, the Company's ability to comply with the
rules and policies of independent regulatory agencies. Although the
Company believes the statements contained herein to be accurate as of
the date they were made, it can give no assurance that such
expectations will prove to be correct. The Company undertakes no
obligation to update these forward-looking statements.