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GuruNet Marks Answers.com Traffic Growth
Queries Grow Tenfold in 8 Weeks
WESLEY HILLS, New York, March 1 /PRNewswire-FirstCall/ -- GuruNet Corporation
(AMEX:GRU) announced growth in traffic for its newly-launched flagship site,
Answers.com. Queries to its combined GuruNet and Answers.com services grew
steadily to well over one million queries per day, representing an increase of
over 1000% since it announced its Answers.com product and ad-driven business
model on January 2, 2005.
"Our unaudited, internal metrics for the sites' traffic, unique users, and
query count are quite encouraging," stated Bob Rosenschein, Founder and CEO.
"They indicate more rapid growth than we had expected in such a short time. The
growth has been bolstered by optimizing Answers.com pages to rank more
prominently on search engines, as well as other traffic-driving strategies. Our
metrics indicate that organic traffic - not driven by a single source -
accounts for the lion's share of our direct traffic today."
GuruNet is currently recruiting a senior business development executive to help
lead its growth strategy. The company has also recently added servers to
accommodate its increased traffic and uses a scalable server infrastructure to
enable additional hardware as required.
In mid-January, the company began featuring ads and receiving a revenue share
from a single ad-vendor and recently added other suppliers. "We are testing ads
from multiple suppliers for an optimal mix of inventory, relevance and
revenue," explained Rosenschein. "While we are pleased with the growth in
traffic, monetization is still at an early stage, and we will be focusing on
optimizing our results over the coming months."
"We expect to share more information when we report our Q4 earnings on or
around March 15," added Rosenschein. "As the Q4 report relates mainly to our
previous revenue model of selling subscriptions, we plan to supplement the
earnings data with an element of Q1 trends and additional metrics." Agenda and
logistical details for the Q4 earnings call will be forthcoming.
About GuruNet
GuruNet Corporation (AMEX:GRU) operates Answers.com, a leading reference engine
(http://www.answers.com/). Founded in 1999 by Bob Rosenschein, GuruNet
Corporation provides patented technology and software tools to access concise
information on demand. For additional information, visit
http://www.gurunet.com/.
Cautionary Statement
Some of the statements included in this press release are forward-looking
statements that involve a number of risks and uncertainties. For those
statements, we claim the protection of the safe harbor for forward-looking
statements contained in the Private Securities Litigation Reform Act of 1995.
Important factors may cause our actual results to differ materially, including
our inability to increase the number of persons who use our products and the
number of partners who will generate increase traffic to our sites, and other
risk factors identified from time to time in our SEC reports, including, but
not limited to, the registration statement on Form SB-2 filed in connection
with our initial public offering in October 2004. Any forward-looking
statements set forth in this news release speak only as of the date of this
news release. We do not intend to update any of these forward-looking
statements to reflect events or circumstances that occur after the date hereof.
This press release and prior releases are available at http://www.gurunet.com/.
The information in GuruNet's website is not incorporated by reference into this
press release and is included as an inactive textual reference only.
GuruNet Contact:
Jay Bailey
Director of Communications
+1-866-576-0352
GuruNet Investor Relations:
BPC Financial Marketing
John Baldissera
+1-800-368-1217
DATASOURCE: GuruNet Corporation
CONTACT: GuruNet Contact: , Jay Bailey, Director of
Communications, +1-866-576-0352; GuruNet Investor Relations:
BPC Financial Marketing, John Baldissera, +1-800-368-1217