ELEMENTS Linked to ICE B... (AMEX:GRU)
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Answers.com Partners with IceRocket.com
NEW YORK, June 21 /PRNewswire-FirstCall/ -- GuruNet Corporation (AMEX: GRU),
creators of the Answers.com answer-based search engine, and IceRocket.com, a
privately held search engine are pleased to announce an agreement and the
launch of a partnership whereby IceRocket will refer its visitors to
Answers.com for reference content, and Answers.com will send its "blog search"
traffic to IceRocket. GuruNet will receive a share of any revenues generated by
its referral traffic.
"IceRocket takes a novel approach to search, providing options for a host of
different types of searches," explained Jeff Cutler, Chief Revenue Officer of
GuruNet. "Blogging in particular is only gaining momentum as a mainstream
medium, and we're pleased to be partnering with a company that has successfully
built tools to efficiently locate relevant content in the blogosphere. We look
forward to serving both of our user bases, sharing the best of each property
when appropriate."
Blake Rhodes, CEO of IceRocket, added: "We wanted to add a premier content
element to our service, and Answers.com clearly leads the industry in reference
content. It's a win-win situation and we look forward to exchanging specific
types of traffic with them; each party will do what it does best and the user
benefits."
About GuruNet
GuruNet Corporation (AMEX:GRU) operates Answers.com, an answer-based search
engine (http://www.answers.com/). Founded in 1999 by Bob Rosenschein, GuruNet
Corporation (http://www.gurunet.com/) provides patented technology and software
tools to access concise information on demand. More information on GuruNet is
available at http://www.gurunet.com/.
About IceRocket.com
IceRocket, a privately owned and operated search engine, is a global leader in
commercial search services on the Internet, providing new and more powerful
ways for customers to find exactly what they are looking for. IceRocket is
pioneering commercial search by putting the interests and wants of consumers
before advertisers. IceRocket has innovative blog search technology to search
the blogosphere.
GuruNet Media Contact:
Jay Bailey
Director of Communications
+1-888-248-9613
GuruNet Investor Relations:
John Baldissera
BPC Financial Marketing
+1-800-368-1217
IceRocket Contact:
Blake Rhodes
+1-214-658-7161
DATASOURCE: GuruNet Corporation
CONTACT: GuruNet Media Contact: Jay Bailey, Director of Communications,
+1-888-248-9613; GuruNet Investor Relations: John Baldissera,
BPC Financial Marketing, +1-800-368-1217; IceRocket Contact:
Blake Rhodes, , +1-214-658-7161