Magic Lantern Group Signs Exclusive Long-Term Agreement With Campbell's Of Canada

Magic Lantern Group Signs Exclusive Long-Term Agreement With
Campbell's Of Canada 


NEW YORK, June 14  /PRNewswire-FirstCall/ -- Magic Lantern Group, Inc.
(AMEX:GML), a leading North American distributor of educational content and
e-learning delivery with licensing operations in Canada and the U.S., announced
today that it has entered into an exclusive, long-term agreement with the
Campbell Company of Canada, Ltd., part of the Campbell Soup Company (NYSE:CPB).
Campbell Soup Company is a world-leading manufacturer and marketer of high
quality soup, sauces, beverages, biscuits, confectionery and prepared food
products.

According to the agreement, Magic Lantern Group has renewed its contract to be
the exclusive supplier and program manager of the highly successful
Campbell's(R) Labels for Education(TM) (LFE) program in Canada. The Canadian
LFE program was started in 1998, following the success of the U.S. program. In
the U.S., the program has run for over 29 years, with 78,000 institutions
registered.

The LFE school support program encourages registered schools or institutions to
collect labels from Campbell's products and redeem them for educational
resources ranging from musical instruments and sports equipment to video
equipment and computers.

In Canada, Magic Lantern Group has been the exclusive supplier and program
manager of the LFE program since its inception. Additionally, Magic Lantern
Group provides services, including all web site design and management, print
design and mailings, database design, customer help-line support, and
redemption merchandise procurement and fulfillment. During this time,
Campbell's of Canada has registered more than 6,300 institutions and collected
in excess of 22 million labels for LFE.

Magic Lantern Group CEO Bob Goddard stated, "For the 2002 -2003 school year,
Campbell's LFE program was extremely well received, with strong growth in new
registrants and label deposits. As the exclusive supplier and manager of
Campbell's of Canada LFE since its inception, Magic Lantern Group will continue
to benefit from our alliance with Campbell's, a global leading brand name. We
anticipate the Campbell's association to act as a catalyst to increase our
institutional educational sales throughout Canada, as well as help us establish
additional inroads into the estimated $400 million U.S. educational market."

About Campbell Company of Canada, Ltd.

Campbell Company of Canada, Ltd. is Canada's market leader in wet soup with
such brands as "Campbell's," "Campbell's Chunky" and "Habitant." In addition,
Campbell Canada markets "V8" vegetable juice, "Pepperidge Farm" cookies and
crackers, "Prego" Italian sauces and "Pace" Mexican sauces among other
products. Campbell has approximately 1,500 employees with operations in Toronto
and Listowel, Ontario. For more information on the Company, visit
http://www.campbellsoup.ca/. For more information on Canadian Labels for
Education(TM) visit http://www.labelsforeducation.ca/english/index.asp.

About Magic Lantern Group, Inc.

Magic Lantern Group, Inc. is a leading, global distributor of learning videos
serving more than 10,000 schools, libraries and social agencies in North
American and international markets. With 40,000 programs from 300 world-
renowned producers including Disney Educational Media, Schlessinger,
Annenberg/CPB and Dorling Kindersley, the Company's educational products
include: Magic Lantern InSite(TM), a digital streaming video product for
schools, libraries and universities and TutorBuddy(TM), an at-home e-learning
product for students and teachers.

Leveraging its position as one of the most highly respected brands in video
educational delivery, the Company is pursuing multiple sales verticals to
maximize total revenues.  Magic Lantern Group operates three complementary
subsidiaries: Magic Lantern Communications, a global distributor of video
content to schools, universities and libraries; Magic Vision Digital Media, an
emerging provider of on-demand health, sports and business digitized content;
and Sonoptic Technologies, a leading provider of online, next-generation
technology solutions. For more information, visit the Company's websites:
http://www.magiclanterngroup.com/, http://www.tutorbuddy.com/, and
http://www.magiclanterninsite.com/.

Contact Information: For Investor Relations, contact Gary Geraci, National
Financial Network, 781-444-6100 ext. 629, email:  and visit:
http://www.nfnonline.com/gml/. At the Company, contact Bob Goddard, Magic
Lantern Group, Inc., 905-827-2755 ext. 454, .

This Press Release contains certain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. The company
has tried, whenever possible, to identify these forward-looking statements
using words such as "anticipates," "believes," "estimates," "expects," "plans,"
"intends," "potential" and similar expressions. These statements reflect the
company's current beliefs and are based upon currently available information.
Accordingly, such forward-looking statements involve known and unknown risks,
uncertainties and other factors, which could cause the company's actual
results, performance or achievements to differ materially from those expressed
in or implied by such statements. The company undertakes no obligation to
update or advise in the event of any change, addition or alteration to the
information catered in this press release including such forward-looking
statements. 

DATASOURCE: Magic Lantern Group, Inc.



CONTACT: Investor Relations, Gary Geraci of National Financial Network,

[phone] ext. 629, ; or Bob Goddard of Magic Lantern

Group, Inc., [phone] ext. 454, 



Web site:  http://www.magiclantern.ca/

http://www.campbellsoup.ca/

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