Magic Lantern Group Retains Investment Bank Bentley Associates to Propel M&A Strategy

Magic Lantern Group Retains Investment Bank Bentley Associates to
Propel M&A Strategy 


NEW YORK, May 5  /PRNewswire-FirstCall/ -- Magic Lantern Group, Inc. , a
leading North American licensor and distributor of educational content and
e-learning delivery systems, announced today that the Company has retained New
York-based investment bank Bentley Associates L. P., a financial advisor to
middle market and growth companies, to direct the Company's merger and
acquisition strategies.

Magic Lantern Group CEO Bob Goddard, stated, "The purpose of our M&A strategy
is to pursue complementary acquisitions that are both accretive to Magic
Lantern Group and will build upon our core competencies for the worldwide
digital media distribution of content. Bentley professionals bring an
impressive track record in media and communications and have long-standing
relationships with private equity and mezzanine funds, banks, market research
firms, and other intermediaries and advisors, to assist us in launching our new
mergers and acquisitions strategy. We are confident Bentley will provide us
with expert financial guidance, as well as assist us in identifying favorable
acquisition targets and strategic partners, which can create long- term
shareholder value."

About Bentley Associates L.P.

Founded in 1990 and headquartered in New York City, Bentley Associates is
comprised of senior level investment bankers, who provide a full array of
advisory and private capital raising services to middle market and growth
companies. Bentley's senior level investment bankers bring an average of
approximately 20 years of transaction and client advisory experience with some
of the world's leading investment banking firms to its clients. In 2003,
Bentley professionals served over 60 clients. For more information, visit
http://www.bentleylp.com/.

About Magic Lantern Group, Inc.

Magic Lantern Group, Inc. is a leading, global distributor of learning videos
serving more than 10,000 schools, libraries and social agencies in North
American and international markets. With 40,000 programs from 300 world-
renowned producers including Disney Educational Media, Schlessinger,
Annenberg/CPB and Dorling Kindersley, the Company's educational products
include: Magic Lantern InSite(TM), a digital streaming video product for
schools, libraries and universities and TutorBuddy(TM), an at-home e-learning
product for students and teachers.

Leveraging its position as one of the most highly respected brands in video
educational delivery, the Company is pursuing multiple sales verticals to
maximize total revenues.  Magic Lantern Group operates three strategic
subsidiaries: Magic Lantern Communications, a global distributor of video
content to schools, universities and libraries; Magic Vision Digital Media
Inc., an emerging provider of on-demand sports entertainment, health and
corporate training digitized content; and Sonoptic Technologies, a leading
provider of online, next-generation digital technology solutions. For more
information, visit the Company's websites: http://www.magiclanterngroup.com/,
http://www.tutorbuddy.com/, and http://www.magiclanterninsite.com/.

Contact Information: For Investor Relations: Gary Geraci, National Financial
Network, 781-444-6100 ext. 629, email:  and visit:
http://www.nfnonline.com/gml. At the Company: Bob Goddard, Magic Lantern Group,
Inc., 905-827-2755 ext. 454, . At Bentley Associates LP: John Phillips, Jr.,
Managing Director, Bentley Associates L.P.; [phone];
http://www.bentleylp.com/.

This Press Release contains certain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. The company
has tried, whenever possible, to identify these forward-looking statements
using words such as "anticipates," "believes," "estimates," "expects," "plans,"
"intends," "potential" and similar expressions. These statements reflect the
company's current beliefs and are based upon currently available information.
Accordingly, such forward-looking statements involve known and unknown risks,
uncertainties and other factors which could cause the company's actual results,
performance or achievements to differ materially from those expressed in or
implied by such statements. The company undertakes no obligation to update or
advise in the event of any change, addition or alteration to the information
catered in this press release including such forward-looking statements. 

DATASOURCE: Magic Lantern Group, Inc.



CONTACT: Investor Relations, Gary Geraci of National Financial Network,

[phone] ext. 629, ; or Bob Goddard of Magic Lantern

Group, Inc., [phone] ext. 454, ; or John Phillips,

Jr., Managing Director of Bentley Associates L.P., [phone]



Web site:  http://www.magiclantern.ca/

http://www.bentleylp.com/

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