Magic Lantern Group Renews Exclusive, Long-Term Agreement With Annenberg/CPB

Magic Lantern Group Renews Exclusive, Long-Term Agreement With
Annenberg/CPB 


NEW YORK, Sept. 23  /PRNewswire-FirstCall/ -- Magic Lantern Group, Inc.
(AMEX:GML), a leading international distributor of educational content and
third-generation, digital content and e-delivery solutions, announced today
that the Company has signed a three-year extension on an existing agreement
with Annenberg/CPB, North America's leading provider of instructional
programming and professional development for K-12 teachers.  Annenberg/CPB is a
unit of The Annenberg Foundation, which was created in 1981, through a $150
million gift from Ambassador Walter Annenberg to the Corporation for Public
Broadcasting (CPB), to improve education for all Americans.

According to the agreement, Magic Lantern Group has the exclusive rights to
distribute Annenberg programs in analog, DVD and VCD format to individuals and
organizations and by television broadcasting throughout Canada.  Magic Lantern
Group President and CEO Bob Goddard stated, "We have worked closely with
Annenberg/CPB as their exclusive Canadian distributor for more than two
decades. With this extended content, we expect to increase annual revenues by
75% from one of our most successful product lines."

Goddard added, "Annenberg/CPB builds on its position as a world-class
organization by pairing best-practices teacher education programs with the
latest media technology channels, including satellite television and broadband
video streaming, which strengthen Magic Lantern Group's leadership position in
North America's educational sector."

"We are pleased to continue our long association with Magic Lantern Group,"
said Annenberg/CPB Director Scott Roberts, "to help the teachers and students
of Canada and other countries discover new worlds of learning."

Annenberg/CPB's video programs reach their audiences from a multi-tier,
multi-media platform. First, programs are distributed to schools and other
non-commercial community agencies on the organization's own digital satellite
channel, called the Annenberg/CPB Channel. Second, they are streamed on-demand
on the Learner.org web site. Third, they are distributed for purchase on
videocassette through 1-800-LEARNER and online ordering at Learner.org. Fourth,
the instructional series are licensed by the PBS Adult Learning Service to
colleges and universities for distance-learning telecourses and aired for
general viewing on PBS stations.

About Annenberg/CPB

Annenberg/CPB is a unit of The Annenberg Foundation, which uses media and
communications to advance excellent teaching. Ambassador Walter H. Annenberg
created it in 1981, with a gift of $150 million through U.S. public
broadcasting. Annenberg/CPB advances excellent teaching in all disciplines
throughout American K-12 schools by funding and broadly distributing multimedia
resources for teachers to help them improve their own teaching practice and
understanding of their subject. Annenberg/CPB makes use of telecommunications
technologies-the Internet, including broadband video streaming, and satellite
television broadcast-as well as hard copy media to disseminate these multimedia
resources, ensuring that they reach as many teachers as possible. For more
information, visit: http://www.learner.org/.

About Magic Lantern Group, Inc.

Magic Lantern Group, Inc. is a leading, global distributor of learning videos
serving more than 10,000 schools, libraries and social agencies in North
American and international markets. With 40,000 programs from 300
world-renowned producers including Disney Educational Productions,
Annenberg/CPB, CTV Television, Schlessinger Media, and Dorling Kindersley. The
Company's educational products include: Magic Lantern InSite(TM), a digital
streaming video product for schools, libraries and universities and
TutorBuddy(TM), an at-home e-learning product for students and teachers.

Leveraging its position as one of the most highly respected brands in video
educational delivery, the Company is pursuing multiple sales verticals to
maximize total revenues.  Magic Lantern Group operates three complementary
subsidiaries: Magic Lantern Communications, a global distributor of video
content to schools, universities and libraries; Magic Vision Digital Media,
Inc., an emerging provider of on-demand sports entertainment, health and
business digitized content; and Sonoptic Technologies, a leading provider of
online, next-generation digital technology solutions. For more information,
visit the Company's websites http://www.magiclanterngroup.com/ and
http://www.mv-dm.com/.

Contact Information: For Investor Relations, contact Gary Geraci, National
Financial Network, 781-444-6100 ext. 629, email:  and visit:
http://www.nfnonline.com/gml/. At the Company, contact Lorraine Villa,
Executive Assistant to the CEO, , 800-263-1717 ext.2450.

This Press Release contains certain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. The company
has tried, whenever possible, to identify these forward-looking statements
using words such as "anticipates," "believes," "estimates," "expects," "plans,"
"intends," "potential" and similar expressions. These statements reflect the
company's current beliefs and are based upon currently available information.
Accordingly, such forward-looking statements involve known and unknown risks,
uncertainties and other factors which could cause the company's actual results,
performance or achievements to differ materially from those expressed in or
implied by such statements. The company undertakes no obligation to update or
advise in the event of any change, addition or alteration to the information
catered in this press release including such forward-looking statements. 

DATASOURCE: Magic Lantern Group, Inc.



CONTACT: Investor Relations, Gary Geraci, National Financial Network,

[phone] ext. 629, , for Magic Lantern Group, Inc.;

or Lorraine Villa, Executive Assistant to the CEO of Magic Lantern Group,

Inc., , [phone] ext.2450 



Web site: http://www.magiclanterngroup.com/

http://www.learner.org/ 

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