Magic Lantern Group Recruits Seasoned EVP to Lead Global Sales and Marketing

Magic Lantern Group Recruits Seasoned EVP to Lead Global Sales
and Marketing 


NEW YORK, Oct. 13  /PRNewswire-FirstCall/ -- Magic Lantern Group, Inc.
(AMEX:GML), (http://www.magiclanterngroup.com/), a leading international
distributor of educational content and third-generation, digital content and
e-delivery solutions, announced today that the Company has appointed Jeff
Lorenz, a top sales executive with over 10 years of managerial experience, as
Executive Vice President in charge of Global Sales and Marketing.

Mr. Lorenz has spent the past decade directing and managing international sales
forces and national sales and marketing teams for top-tier technology firms.
During his tenure at AT&T Canada/Netcom, Mr. Lorenz consistently exceeded
annual sales projections by up to 200% for five consecutive years. Mr. Lorenz
has direct experience managing and monetizing high profile, Fortune 500
accounts. Past clients have included General Motors, Ford-Percepta, Daimler
Chrysler, Environment Canada, US Web, Nexus Networks and Oracle Corp.

Mr. Lorenz is responsible for all lead generation and the development and
implementation of company-wide sales directives for Magic Lantern Group and its
subsidiaries. Magic Lantern Group President and CEO Bob Goddard stated, "The
recruitment of Mr. Lorenz is the culmination of a year-long search for a
professional with the experience and drive to take our sales team to the next
level. Jeff brings an impressive management track record of achieving bottom
line results, while facilitating outstanding relationships among peers and
customers. We are confident in Mr. Lorenz's ability to direct the
implementation of new, global sales channels through his determination, strong
leadership and motivational skills."

Magic Lantern Group Executive Vice President of Sales and Marketing Jeff Lorenz
stated, "I am excited to join Magic Lantern Group during a time of their
significant corporate growth. I look forward to expanding upon Magic Lantern
Group's core competencies in sales, marketing and distribution and forming
relationships that can drive revenue and profitable growth for the Company."

About Magic Lantern Group, Inc.

Magic Lantern Group, Inc. is a leading, global distributor of learning videos
serving more than 10,000 schools, libraries and social agencies in North
American and international markets. With 40,000 programs from 300 world-
renowned producers including Disney Educational Media, Schlessinger,
Annenberg/CPB and Cerebellum Corporation, monterey media and CTV Television,
the Company's educational products include: Magic Lantern InSite(TM), a digital
streaming video product for schools, libraries and universities and
TutorBuddy(TM), an at-home e-learning product for students and teachers.

Leveraging its position as one of the most highly respected brands in video
educational delivery, the Company is pursuing multiple sales verticals to
maximize total revenues.  Magic Lantern Group operates several, complementary
subsidiaries: Magic Lantern Communications, a global distributor of video
content to schools, universities and libraries; Magic Vision Digital Media,
Inc., an emerging provider of on-demand sports entertainment, health and
business digitized content; Sonoptic Technologies, a leading provider of
online, next-generation digital technology solutions; and Parasol Video, an
online digital video library enterprise for worldwide educational markets.

Contact Information: For Investor Relations, contact Gary Geraci, National
Financial Network, 781-444-6100 ext. 629, email:  and visit:
http://www.nfnonline.com/gml/. At the Company, contact Lorraine Villa,
Executive Assistant to the CEO, , 800-263-1717 ext.2450.

This Press Release contains certain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. The company
has tried, whenever possible, to identify these forward-looking statements
using words such as "anticipates," "believes," "estimates," "expects," "plans,"
"intends," "potential" and similar expressions. These statements reflect the
company's current beliefs and are based upon currently available information.
Accordingly, such forward-looking statements involve known and unknown risks,
uncertainties and other factors, which could cause the company's actual
results, performance or achievements to differ materially from those expressed
in or implied by such statements. The company undertakes no obligation to
update or advise in the event of any change, addition or alteration to the
information catered in this press release including such forward-looking
statements. 

Web site:  http://www.magiclanterngroup.com

DATASOURCE: Magic Lantern Group, Inc.



CONTACT:  For Investor Relations: Gary Geraci of National Financial

Network, [phone] ext. 629, email: ; or Lorraine

Villa, Executive Assistant to the CEO of Magic Lantern Group, Inc.,

[phone] ext. 2450, 

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