Magic Lantern Group Launches Targeted Marketing Campaign to Major U.S. Markets -- Estimates to Increase Revenues by Up to $6.0 M

Magic Lantern Group Launches Targeted Marketing Campaign to Major
U.S. Markets -- Estimates to Increase Revenues by Up to $6.0 Million by 2006 --



NEW YORK, Oct. 21  /PRNewswire-FirstCall/ -- Magic Lantern Group, Inc.
(AMEX:GML), (http://www.magiclanterngroup.com/), a leading international
distributor of educational content and third-generation, digital content and
e-delivery solutions, announced today that the Company has launched its first
major direct marketing campaign targeted to U.S. schools, school districts and
public libraries. The campaign follows a number of strategic agreements Magic
Lantern Group has signed for exclusive video, DVD and digital streaming
distribution rights into U.S. and international markets.

Magic Lantern Group President and CEO Bob Goddard stated, "Capturing sales for
educational videos in the United States is an important market extension toward
aggressively growing our business. The international educational market
generates approximately $100 billion annually, with increasing sales stemming
from high-growth U.S. markets. Through our recent appointment of Jeff Lorenz as
EVP, Global Sales and Marketing, and the launch of our first large-scale
targeted U.S. marketing campaign, we are positioned to accelerate sales of our
top-selling videos and DVDs. With increased U.S. educational market
penetration, we expect our revenues could ramp up to $6 million over the next
two years. Factoring in potential strategic acquisitions could significantly
raise these initial projections."

The campaign will include exclusive programming from Magic Lantern Group's
leading producer network, including CTV Television, The Knowledge Network,
World Vision and Spellbound Productions. In addition to direct sales, the
campaign will target a number of high-profile U.S. educational distributors,
who currently resell its titles to libraries, schools, and school districts in
the U.S. These organizations include Library Video Company, Book Wholesalers,
Inc. -- A Follet Corporation Company; Midwest Tape; The AV Cafe and Vide-O-Go.

About Magic Lantern Group, Inc.

Magic Lantern Group, Inc. is a leading, global distributor of learning videos
serving more than 10,000 schools, libraries and social agencies in North
American and international markets. With 40,000 programs from 300
world-renowned producers including Disney Educational Media, Schlessinger,
Annenberg/CPB and Cerebellum Corporation, monterey media and CTV Television,
the Company's educational products include: Magic Lantern InSite(TM), a digital
streaming video product for schools, libraries and universities and
TutorBuddy(TM), an at-home e-learning product for students and teachers.

Leveraging its position as one of the most highly respected brands in video
educational delivery, the Company is pursuing multiple sales verticals to
maximize total revenues.  Magic Lantern Group operates several, complementary
subsidiaries: Magic Lantern Communications, a global distributor of video
content to schools, universities and libraries; Magic Vision Digital Media,
Inc., an emerging provider of on-demand sports entertainment, health and
business digitized content; Sonoptic Technologies, a leading provider of
online, next-generation digital technology solutions; and Parasol Video, an
online digital video library enterprise for worldwide educational markets.

Contact Information: For Investor Relations, contact Gary Geraci, National
Financial Network, 781-444-6100 ext. 629, email:  and visit:
http://www.nfnonline.com/gml. At the Company, contact Lorraine Villa, Executive
Assistant to the CEO, , 800-263-1717 ext.2450.

This Press Release contains certain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. The company
has tried, whenever possible, to identify these forward-looking statements
using words such as "anticipates," "believes," "estimates," "expects," "plans,"
"intends," "potential" and similar expressions. These statements reflect the
company's current beliefs and are based upon currently available information.
Accordingly, such forward-looking statements involve known and unknown risks,
uncertainties and other factors, which could cause the company's actual
results, performance or achievements to differ materially from those expressed
in or implied by such statements. The company undertakes no obligation to
update or advise in the event of any change, addition or alteration to the
information catered in this press release including such forward-looking
statements. 

DATASOURCE: Magic Lantern Group, Inc.



CONTACT: Investor Relations, Gary Geraci, National Financial Network,

[phone] ext. 629, ; or Lorraine Villa, Executive

Assistant to the CEO, , [phone] ext.2450, both

of Magic Lantern Group, Inc.



Web site:  http://www.magiclantern.ca/

http://www.nfnonline.com/gml 

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