Magic Lantern Group Hosts International Sales and Marketing Conference to Present Aggressive Growth Strategy

Magic Lantern Group Hosts International Sales and Marketing
Conference to Present Aggressive Growth Strategy 


NEW YORK, Aug. 17  /PRNewswire-FirstCall/ -- Magic Lantern Group, Inc.
(AMEX:GML), a leading North American distributor of educational content and
e-learning delivery systems with licensing operations in Canada and the U.S.,
announced today that the Company will hold its annual International Sales and
Marketing Strategy Conference from August 16-20, 2004 at its Oakville, Ontario,
Canada office. The conference will bring together the Company's subsidiaries,
Sonoptic Technologies; Magic Vision Digital Media and Magic Lantern
Communications, to present their corporate initiatives that will drive
continued, aggressive growth of the Company.  Management from some of the
Company's top producers, including Disney Educational Media and Annenberg/CPB,
will be in attendance.

The week-long symposium will hold sessions on sales, marketing and promotional
planning; digital product demonstrations; technology training and
identification of regional, national and global sales verticals. Presentations
by management will be followed by break out sessions.

Magic Lantern Group President and CEO Bob Goddard stated, "This year's sales
and marketing conference will mark the exciting addition of our Magic Vision
Digital Media (MVDM) division, which focuses on non-traditional educational and
entertaining video streaming. MVDM will initially diversify the Company into
sports and corporate compliance e-content delivery. The division has already
attracted a number of distributors for its services that will accelerate our
market share in the U.S. and internationally. In addition, we will lay the
foundation for our short and long-term marketing initiatives for our Magic
Lantern InSite(TM) institutional product and online consumer offering,
TutorBuddy(TM).  As a result of our new product lines, the launch of MVDM, and
an expanding channel partnership base, we look forward to posting strong
revenues in the fourth quarter of 2004 with growth continuing throughout 2005."

About Magic Lantern Group, Inc.

Magic Lantern Group, Inc. is a leading, global distributor of learning videos
serving more than 10,000 schools, libraries and social agencies in North
American and international markets. With 40,000 programs from 300 world-
renowned producers including Disney Educational Media, Schlessinger,
Annenberg/CPB, Cerebellum Corporation, monterey media and CTV Television. The
Company's educational products include: Magic Lantern InSite(TM), a digital
streaming video product for schools, libraries and universities and
TutorBuddy(TM), an at-home e-learning product for students and teachers.

Leveraging its position as one of the most highly respected brands in video
educational delivery, the Company is pursuing multiple sales verticals to
maximize total revenues.  Magic Lantern Group operates three complementary
subsidiaries: Magic Lantern Communications, a global distributor of video
content to schools, universities and libraries; Magic Vision Digital Media, an
emerging provider of on-demand health, sports and business digitized content;
and Sonoptic Technologies, a leading provider of online, next-generation
technology solutions. For more information, visit the Company's websites
http://www.magiclanterngroup.com/ and http://www.mv-dm.com/.

Contact Information: For Investor Relations, contact Gary Geraci, National
Financial Network, 781-444-6100 ext. 629, email:  and visit:
http://www.nfnonline.com/gml/. At the Company, contact Bob Goddard, Magic
Lantern Group, Inc., 1-800-263-1717 ext. 2454,  and visit
http://www.magiclanterngroup.com/.

This Press Release contains certain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. The company
has tried, whenever possible, to identify these forward-looking statements
using words such as "anticipates," "believes," "estimates," "expects," "plans,"
"intends," "potential" and similar expressions. These statements reflect the
company's current beliefs and are based upon currently available information.
Accordingly, such forward-looking statements involve known and unknown risks,
uncertainties and other factors, which could cause the company's actual
results, performance or achievements to differ materially from those expressed
in or implied by such statements. The company undertakes no obligation to
update or advise in the event of any change, addition or alteration to the
information catered in this press release including such forward-looking
statements. 

DATASOURCE: Magic Lantern Group, Inc.



CONTACT: Investor Relations: Gary Geraci of National Financial Network,

[phone] ext. 629, ; or Bob Goddard of Magic Lantern

Group, Inc., [phone] ext. 2454, 



Web site:  http://www.magiclantern.ca/

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