Magic Lantern Group Forms Strategic Partnership with Longtime Disney Executive

Magic Lantern Group Forms Strategic Partnership with Longtime
Disney Executive 


NEW YORK, Oct. 5  /PRNewswire-FirstCall/ -- Magic Lantern Group, Inc.
(AMEX:GML), (http://www.magiclanterngroup.com/), a leading international
distributor of educational content and third-generation, digital content and
e-delivery solutions, announced today that the Company has formed a strategic
partnership with Bill Scollon, an award-winning media professional and longtime
Walt Disney Company executive.

Bill is an internationally recognized media professional who brings more than
25 years of experience in successfully creating, developing, and producing
educational products for The Walt Disney Company, ABC-TV, and Public
Television. As the former Director of Disney Educational Productions, Scollon
molded the department into a vertically integrated profit center by creating
award-winning programs, expanding distribution, and leveraging existing assets
into new platforms. During his 16-year tenure with Disney, Scollon was
responsible for producing more than 125 live-action and animated programs
distributed around the world to more than 100,000 schools and 15,000 libraries.

Magic Lantern Group President and CEO Bob Goddard stated, "Bill's expertise
with market leaders provides us with a tremendous asset in identifying and
pursuing profitable sales channels and partnerships that can significantly grow
our video and digital services business. One of Bill's first projects will be
to spearhead the production of broadcast-quality programming and original
digital content. Utilizing Bill's mastery at producing educational market
phenomena, including Disney's Bill Nye the Science Guy series, Bill will help
us create and execute innovative programs initially focused on the science
educational market. Through our collaboration, Magic Lantern Group will become
a producer of its own digital and broadcast quality programming for the first
time in our history. This marks a significant and tremendous new area of growth
for the Company."

"I am excited to be working with the team at Magic Lantern Group," says
President of Scollon Media Arts, Bill Scollon. "Their commitment to quality and
innovation provides a strong foundation for the expansion of their business
worldwide."

Bill Scollon is the founder and director of Scollon Media Arts (SMA),
headquartered in Burbank, CA. SMA is a one-stop shop for professional services
related to product development, research, marketing, and evaluation of
educational videos and DVDs, software, multimedia products, websites, and
print-based learning products. For more information, call 818-424-4856 or email
.

About Magic Lantern Group, Inc.

Magic Lantern Group, Inc. is a leading, global distributor of learning videos
serving more than 10,000 schools, libraries and social agencies in North
American and international markets. With 40,000 programs from 300 world-
renowned producers including Disney Educational Media, Schlessinger,
Annenberg/CPB and Cerebellum Corporation, monterey media and CTV Television,
the Company's educational products include: Magic Lantern InSite(TM), a digital
streaming video product for schools, libraries and universities and
TutorBuddy(TM), an at-home e-learning product for students and teachers.

Leveraging its position as one of the most highly respected brands in video
educational delivery, the Company is pursuing multiple sales verticals to
maximize total revenues.  Magic Lantern Group operates several, complementary
subsidiaries: Magic Lantern Communications, a global distributor of video
content to schools, universities and libraries; Magic Vision Digital Media,
Inc., an emerging provider of on-demand sports entertainment, health and
business digitized content; Sonoptic Technologies, a leading provider of
online, next-generation digital technology solutions; and Parasol Video, an
online digital video library enterprise for worldwide educational markets.

Contact Information: For Investor Relations, contact Gary Geraci, National
Financial Network, 781-444-6100 ext. 629, email:  and visit:
http://www.nfnonline.com/gml/. At the Company, contact Lorraine Villa,
Executive Assistant to the CEO, , 800-263-1717 ext.2450.

This Press Release contains certain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. The company
has tried, whenever possible, to identify these forward-looking statements
using words such as "anticipates," "believes," "estimates," "expects," "plans,"
"intends," "potential" and similar expressions. These statements reflect the
company's current beliefs and are based upon currently available information.
Accordingly, such forward-looking statements involve known and unknown risks,
uncertainties and other factors, which could cause the company's actual
results, performance or achievements to differ materially from those expressed
in or implied by such statements. The company undertakes no obligation to
update or advise in the event of any change, addition or alteration to the
information catered in this press release including such forward-looking
statements.

  Contact:
   Gary Geraci
   Investor Relations, National Financial Network
   781-444-6100 ext. 629
   

   Lorraine Villa,
   Executive Assistant to the CEO, Magic Lantern
   800-263-1717 ext.2450
   

DATASOURCE: Magic Lantern Group



CONTACT: Gary Geraci, Investor Relations for National Financial Network,

[phone] ext. 629, ; or Lorraine Villa, Executive

Assistant to the CEO of Magic Lantern, [phone] ext. 2450,





Web site:  http://www.magiclantern.ca/

Copyright