Magic Lantern Group Extends U.S. Market Reach With Launch of Digital Video Library Streaming Product

Magic Lantern Group Extends U.S. Market Reach With Launch of Digital Video
Library Streaming Product 


NEW YORK, March 12  /PRNewswire-FirstCall/ -- Magic Lantern Group, Inc. , a
leading North American distributor of educational content and e-learning
delivery with licensing operations in Canada and the U.S., announced today that
pursuant to a channel partnership agreement with the Agency for Instructional
Technology (AIT), the Company has launched an extensive digital video streaming
product in the United States.  In December 2003, Magic Lantern Group announced
it had entered into a channel partnership agreement with AIT, a non-profit,
award-winning organization, to digitize and distribute its content over the
World Wide Web.

AIT is a well-known and highly respected producer and distributor of educational
video in the United States. Magic Lantern Group and AIT have partnered to build
and sell a private-labeled version of Magic Lantern Group's Internet-based
platform InSite(TM), branded as The Learning Source (TLS).  TLS will be marketed
to instructional television stations, including more than 120 PBS stations, as
well as school districts across the United States. The ultimate target is to
provide user-friendly online resources to the approximately 53 million K-12
students currently enrolled in U.S. schools. TLS marks Magic Lantern Group's
first third-generation, video library streaming product marketed in the United
States.

The Learning Source is an online library of learning video for K-12 educators,
streamed via the Internet.  The library offers more than 400 programs, indexed,
searchable by keyword, and correlated to state curriculum standards.  TLS makes
lesson planning easier; teachers can search, play and bookmark their favorite
clips for later use in their classroom.  Teachers may also access online lesson
plans and assessment tools created by the experienced educators at AIT.

Magic Lantern Group President and CEO Bob Goddard stated, "We have been
expanding our digital services and analog content products in the U.S. for
several years.  The launch of The Learning Source is part of our aggressive
expansion strategy to create a revenue-generating market presence in the United
States. By offering third generation, video streaming digital services, we
anticipate to increase our revenues from educational digitized videos in the
United States, an explosive and untapped market segment carrying the potential
to generate future earnings for the Company."

Agency for Instructional Technology Executive Director Chuck Wilson stated, "The
Learning Source is an exciting example of the delivery options available to our
customers.  AIT's vision for The Learning Source has been to make our extensive
media collection available to educators and their students in a way that saves
time for teachers while enriching the learning experience. We have seen the
changes both in the needs of educators and the opportunities provided by digital
technology, and we have responded with media on demand,aligned with curriculum
standards, literally at the teachers' fingertips."

About AIT

The Agency for Instructional Technology (AIT) has been a leader in educational
technology since 1962. A non-profit organization, AIT is one of the largest
providers of instructional TV programs in North America.  AIT is also a leading
developer of other educational media, including online instruction, CDs, DVDs
and instructional software.  AIT learning resources are used on six continents
and reach nearly 34 million students in North America each year.  AIT products
have received many national and international honors, including an Emmy and
Peabody award.  For more information, visit: http://www.ait.net/.

About Magic Lantern Group, Inc.

Magic Lantern Group, Inc. is a leading, global distributor of learning videos
serving more than 10,000 schools, libraries and social agencies in North
American and international markets.  With 40,000 programs from 300
world-renowned producers including Disney Educational Media, Schlessinger,
Annenberg/CPB and Dorling Kindersley, the Company's educational products
include: Magic Lantern InSite(TM), a digital streaming video product for
schools, libraries and universities and TutorBuddy(TM), an at-home e-learning
product for students and teachers.

Leveraging its position as one of the most highly respected brands in video
educational delivery, the Company is pursuing multiple sales verticals to
maximize total revenues.  Magic Lantern Group operates three strategic
subsidiaries: Magic Lantern Communications, a global distributor of video
content to schools, universities and libraries; Magic Vision Digital Media Inc.,
an emerging provider of on-demand sports entertainment, health and corporate
training digitized content; and Sonoptic Technologies, a leading provider of
online, next-generation digital technology solutions.  For more information,
visit the Company's websites: http://www.magiclanterngroup.com/,
http://www.tutorbuddy.com/, and http://www.magiclanterninsite.com/.

For more information: For investor relations, contact Gary Geraci, National
Financial Network, 781-444-6100 ext. 629, email: . Also visit
http://www.nfnonline.com/gml.  At the Company, contact Bob Goddard, Magic
Lantern Group, Inc., 905-827-2755 ext. 454, . Also visit
http://magiclantern.ca/.

This Press Release contains certain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.  The company
has tried, whenever possible, to identify these forward-looking statements using
words such as "anticipates," "believes," "estimates," "expects," "plans,"
"intends," "potential" and similar expressions.  These statements reflect the
company's current beliefs and are based upon currently available information. 
Accordingly, such forward-looking statements involve known and unknown risks,
uncertainties and other factors which could cause the company's actual results,
performance or achievements to differ materially from those expressed in or
implied by such statements.  The company undertakes no obligation to update or
advise in the event of any change, addition or alteration to the information
catered in this press release including such forward-looking statements. 

DATASOURCE: Magic Lantern Group, Inc.



CONTACT:  Investors - Gary Geraci of the National Financial Network,

[phone], ext. 629, , for Magic Lantern Group, Inc.;

or Bob Goddard of the Magic Lantern Group, Inc., [phone], ext. 454,

 



Web site:  http://www.magiclantern.ca/

http://www.magiclanterninsite.com/

http://www.nfnonline.com/gml

http://www.tutorbuddy.com/

http://www.ait.net/ 

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