Sally Hansen Airbrush Legs Wins Beauty Biz Award

Sally Hansen Airbrush Legs Wins Beauty Biz Award 


NEW YORK, Dec. 14  /PRNewswire-FirstCall/ -- Women's Wear Daily's Beauty Biz,
the magazine that monitors the pulse of the beauty industry, hosted top beauty
industry executives today at a lavish breakfast in Manhattan to announce the
winners of their annual Beauty Biz Awards.

Beauty Biz Editors, on the fast track to innovation in the beauty business,
evaluate hundreds of new introductions from both the prestige and mass channels
and select what they consider the best entries in terms of breakthrough
products, launch strategies, innovative marketing, ad campaigns, retailing and
up and coming manufacturers.

Sally Hansen Airbrush Legs was honored this year with the award for
Breakthrough Product Of The Year in mass color cosmetics.

Sally Hansen Airbrush Legs, launched in early 2004 as the alternative to
hosiery or pantyhose in a can.  "It was first product of its kind to launch in
the mass market," said Bill McMenemy Executive Vice President of Marketing at
Del Laboratories, Sally Hansen's parent company, who accepted the award.  "In
fact, it created a whole new segment in the mass color cosmetics category, and
it was a runaway hit from the start" he continued.  Sally Hansen Airbrush Legs
was created to hide imperfections and give legs a healthy glow and it has
quickly become a favorite with consumers across the county, all year round.

Sally Hansen Airbrush Legs joins the extensive Sally Hansen family of fine
cosmetics including the number one selling nail color and nail treatment;
Healing Beauty color cosmetics; hand, foot and leg treatment; bleaches and
depilatories and implements.  Sally Hansen can be found at chain drug stores
and mass retailers. 

DATASOURCE: Del Laboratories



CONTACT:  Anne Nugent of Del Laboratories, [phone],





Web site:  http://www.dellabs.com/ 

Copyright