Del Laboratories Named Most Innovative Marketer of the Year By Women's Wear Daily

Del Laboratories Named Most Innovative Marketer of the Year By Women's Wear
Daily
- Company Recognized For 'Continuous Flow of Innovation' In Its Cosmetics Brands
- 


UNIONDALE, N.Y., Dec. 10  /PRNewswire-FirstCall/ -- Del Laboratories, Inc. 
today announced that it has been named most innovative marketer of the year
among companies in Women's Wear Daily's ("WWD Beauty Biz") most recent "2003
Awards Issue."  WWD notes that this distinction recognizes the Company's
cosmetics brands' "continuous flow of innovation across product categories."

Commenting on the honor, Dan K. Wassong, Chairman, President and Chief Executive
Officer of Del Laboratories said, "We are delighted that our Company continues
to be recognized by industry observers and our customers for our Company's
dedication to product innovation, brand excellence and focus.  From our market
preeminence throughout the nail care and nail color categories under our
renowned Sally Hansen brand, to our broad range of innovative new cosmetics
products such as NYC New York Color, Del continues to demonstrate its leadership
across its markets in building its brands and in delivering value to customers
and shareholders alike."

Mr. Wassong concluded, "Proud as we are of what we have achieved, recognition
such as this only reinforces our constant pursuit of excellence in all that we
do.  Going forward, we will continue to emphasize product innovation and more
across both our cosmetics and over-the-counter pharmaceutical businesses."

Del Laboratories, Inc., markets and manufactures cosmetics and over the counter
pharmaceuticals. Its major brands include SALLY HANSEN HARD AS NAILS(R),
America's number one nail protection, CORNSILK(R) face makeup, LACROSS(R) nail
and beauty implements, lip color, skin care, bleaches and depilatories, all
under the SALLY HANSEN brand franchise, NATURISTICS(R) cosmetics, and N.Y.C. New
York Color(TM) cosmetics. The Company's Del Pharmaceuticals subsidiary includes
ORAJEL(R), the number one brand of topical oral analgesics, ARTHRICARE(R),
PRONTO(R), DERMAREST(R) PSORIASIS, AURO-DRI(R), TANAC(R) and PROPA pH(R). 

DATASOURCE: Del Laboratories, Inc.



CONTACT:  Enzo J. Vialardi, Executive Vice President and Chief Financial

Officer of Del Laboratories, Inc., [phone]



Web site:  http://www.dellabs.com/ 

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