Gannett Broadcasting Adopts Chyron's Revolutionary AXIS Graphics Platform for all TV Stations

  
    
  
  
    
      Chyron (AMEX:CGS) and Gannett Broadcasting today announced that Gannett 
      Broadcasting has made a multi-year commitment to Chyron’s 
      AXIS web-based content creation services across all 23 Gannett owned TV 
      Stations. This wholesale adoption of the unique AXIS system 
      revolutionizes the way the Gannett TV Stations create, manage, share and 
      broadcast news graphics across their 23 news stations.
    
    
      “The AXIS approach promises to be a game 
      changer that potentially redefines the use of graphics. Their server 
      based model is designed to allow us to create more graphics, at a higher 
      median quality, and at a lower cost. That would be a triple win” 
      explained David Lougee President, Gannett Broadcasting Group. He added, “While 
      AXIS will facilitate the easy creation of daily breaking news graphics, 
      maps and charts, more complex customized work will be handled by the 
      newly formed Gannett Graphics Group, or G3, which will provide 
      assistance to local TV stations, providing a range of design options to 
      enhance the real-time data provided within the AXIS creation process. 
      These are challenging times for broadcasters and we must continually 
      search for new efficiencies without sacrificing quality, the combining 
      of AXIS services with our G3 capability aims us straight toward 
      significant quality and efficiency gains across the entire Broadcasting 
      Group.”
    
    
      As Michael Wellesley-Wesley, Chyron President and CEO explained, “Gannett 
      is a great broadcaster with a history of serving its local communities 
      with integrity and quality. It is therefore no surprise to me that 
      Gannett would be the first major TV Station Group to recognize that AXIS 
      represented a unique and revolutionary approach to create more and 
      better content in a more efficient way. AXIS is superior to traditional 
      graphics content creation workflow models because it removes the 
      mundane, repetitive, factory–like aspects of 
      everyday graphics creation from the shoulders of highly skilled graphics 
      artists and designers thereby freeing them to concentrate on more 
      creative aspects of design and branding. By using image databases inside 
      the AXIS system, the elapsed time from creation to putting a graphic 
      On-Air is drastically reduced and productivity greatly enhanced. AXIS 
      tools are so intuitive they can be used by anyone from production 
      assistants to News Directors, making graphics output far more efficient 
      and with the added benefit of journalists and News Directors retaining 
      direct control of content. All of us at Chyron are thrilled to announce 
      a TV Station Group of Gannett’s stature and 
      credibility as an early adopter of AXIS services, as it speaks to the 
      quality and efficiency of our platform. AXIS is an important driver for 
      Chyron’s future revenue growth both On-Air 
      and Online with Newspapers, Radio, Pure Play Internet and, of course, 
      our traditional Television customers.”
    
    
      About AXIS
    
    
      For a TV Station Group AXIS facilitates the sharing of graphics content 
      over the entire TV Station Group with access to virtually unlimited data 
      sources, such as AP GraphicsBank, together with the Group’s 
      own archives of proprietary images. AXIS was designed with the objective 
      that graphic content for TV production and TV websites as well as 
      newspaper and radio websites should be created intuitively and 
      dynamically, but with consistent design and brand quality. Chyron’s 
      AXIS platform facilitates this process in that a graphic need only be 
      created once in order for it to be simultaneously publishable to 
      multiple formats, displays and devices. AXIS services such as AXIS News, 
      FastMaps and FastCharts typically require only a few days of training 
      and the subscription pricing model makes for a fast return on investment 
      (ROI) when compared to other more traditional methods of graphics 
      content creation.
    
    
      About Chyron
    
    
      Chyron continues to define the world of digital and broadcast graphics 
      with Web, Mobile, HD, 3D, and newsroom integration solutions. Winner of 
      numerous awards, including two Emmys, Chyron has proven itself as a 
      leader in the industry with sophisticated graphics offerings that 
      include Online, Chyron's AXIS Graphics online content creation software, 
      HD/SD switchable on-air graphics systems, clip servers, channel branding 
      and telestration systems, graphic asset management and XMP integration 
      solutions, and the award-winning WAPSTR mobile phone newsgathering 
      application, as well as digital signage. For more information about 
      Chyron products and services please visit the Company's websites at www.chyron.com, 
      www.chytv.com and www.axisgraphics.tv 
      (AMEX: CGS).
    
    
      Forward-looking Statement
    
    
      This press release contains "forward-looking statements" within the 
      meaning of the Private Securities Litigation Reform Act of 1995, 
      including statements relating to Chyron's ability to formulate and 
      execute long-term growth strategies to build shareholder value and to 
      benefit from the insight and the experience of its new Board members, 
      Chyron's plans to leverage its success with its new web-based content 
      creation solutions as it works to broaden its reach into new markets, 
      Chyron being positioned for significant growth in the evolving digital 
      environment, the belief that Chyron will continue to lead the market for 
      digital video graphics solutions, and the potential for Chyron's 
      acquisition of AXIS to open the door to significant new opportunities in 
      the online and mobile markets. These forward-looking statements are 
      based on the Board's and management's current expectations and are 
      subject to certain risks and uncertainties that could cause actual 
      results to differ materially from those set forth in or implied by 
      forward-looking statements. These risks and uncertainties include, but 
      are not limited to, product concentration in a mature market, dependence 
      on the emerging digital market and the industry's transition to digital 
      television ("DTV") and high definition television ("HDTV"), consumer 
      acceptance of DTV and HDTV, resistance within the broadcast or cable 
      industry to implement DTV and HDTV technology, rapid technological 
      changes, continued growth, use and improvement of the Internet, new 
      technologies that could render certain Chyron products to be obsolete, a 
      highly competitive environment, competitors with significantly greater 
      financial resources, new product introductions by competitors, 
      seasonality, fluctuations in quarterly operating results, ability to 
      maintain adequate levels of working capital, Chyron's ability to 
      successfully maintain the level of operating costs, expansion into new 
      markets and other factors discussed under the heading "Risk Factors" 
      contained in Item 1A in Chyron's Annual Report on Form 10-K for the year 
      ended December 31, 2007, which has been filed with the Securities and 
      Exchange Commission, as well as any updates to those risk factors filed 
      from time to time in its Quarterly Reports on Form 10-Q or Current 
      Reports on Form 8-K. All information in this press release is as of the 
      date of the release, and Chyron undertakes no duty to update this 
      information unless required by law.