Brooke Corporation CEO Announces Personal Financial Plans

Brooke Corporation CEO Announces Personal Financial Plans 


OVERLAND PARK, Kan., Aug. 31  /PRNewswire-FirstCall/ -- Brooke Corporation's
(AMEX:BXX) chief executive officer, Robert D. Orr, is implementing personal
financial plans that will result in the transfer of most of the shares of
Brooke Corporation common stock that Orr directly owns into Brooke Holdings,
Inc., a holding company that he controls.  Mr. Orr owns approximately 60% of
Brooke Holdings, Inc. which in turn owns approximately 65% of Brooke
Corporation.  As reported in a recent public filing, Orr transferred 103,102
shares of Brooke Corporation common stock to Brooke Holdings, Inc.

Mr. Orr is also in the process of implementing a personal estate plan to help
assure that Brooke Holdings, Inc. will continue to control Brooke Corporation
in the event of his death.  Additionally, Mr. Orr has transferred Brooke
Corporation shares as gifts to his family and expects to make additional share
transfers as part of the estate planning process.

Mr. Orr's personal financial planning includes plans to transfer shares to
charitable organizations in his community.  Mr. Orr has indicated his desire to
repay the community for its support of Brooke Corporation during its early
years.  This will result in additional transfers of Brooke Corporation shares
by Mr. Orr during the remainder of 2004.

About our company ... Brooke Corporation is listed on the American Stock
Exchange under the symbol of BXX.  Through subsidiaries, the company
distributes insurance, financial and related services through a network of more
than 327 franchise locations and has a loan portfolio balance exceeding
$141,000,000 which has mostly been sold to participating lenders or to
investors through asset backed securitizations.  A company subsidiary also
sells insurance on a wholesale basis through its franchisees and others.  The
company believes that franchisees, as local business owners, distribute
"one-on-one sales" based services, such as insurance, more efficiently than
others.

Email Distribution ... If you would like to receive electronic press release
information directly from Brooke Corporation then please email  and provide
your email address.

This press release may contain forward-looking statements.  Investors are
cautioned that all forward-looking statements involve risks and uncertainties,
and several factors could cause actual results to differ materially from those
in the forward-looking statements.  The following factors, among others, could
cause actual results to differ from those indicated in the forward-looking
statements: uncertainties associated with market acceptance of and demand for
the Company's products, impact of competitive products and pricing, dependence
on third party suppliers and their pricing, ability to meet product demand,
exposure to market risks, uncertainties associated with the development of
technology, changes in the law, the dependence on intellectual property rights,
and the effectiveness of internal controls.  Investors are directed to the
Company's most recent annual and quarterly reports, which are available from
the Company without charge for a more complete description of the Company's
business. 

DATASOURCE: Brooke Corporation



CONTACT:  Kyle Garst, Corporate Vice President of Brooke Corporation,

 , [phone]



Web site:  http://www.brookecorp.com/ 

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