Collegiate Pacific (AMEX:BOO)
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Collegiate Pacific (AMEX:BOO):
-- Company to be Exclusive National Distributor of New Era Team
Product to Institutional/Team Marketplace
-- Agreement Leverages Company's Multi-Channel Marketing Platform
-- Adds Proprietary Product to Catalogs; Salesmen's tool-kit
Collegiate Pacific (AMEX:BOO) today announced it had entered into
a multi-year exclusive marketing and distribution pact with New Era
Cap Company. New Era Cap Company, founded in 1920 in Buffalo, N.Y., is
the largest sports-licensed headwear company in the world, employing
approximately 1,300 people in five facilities worldwide. They are
America's foremost leader in baseball cap production for the retail
and team markets. It is the official on-field cap of Major League
Baseball, Minor League Baseball, and the Little League World Series.
New Era is the official maker and marketer of the 59FIFTY -- the
official uniform cap worn by every Major League Baseball player.
Under terms of the Agreement, Collegiate Pacific will launch its
New Era Team Sports Division on July 15, 2006 and act as a single
point solution of marketing, order processing and distribution to the
Institutional and Team Sporting Goods markets on behalf of New Era.
Collegiate Pacific will inherit the existing New Era Team customer
base with the exception of a few excluded accounts. Collegiate Pacific
will maintain its ability to sell competing products upon customer
request.
Commenting on the relationship, Adam Blumenfeld, President of
Collegiate Pacific, stated: "We are honored to serve as the exclusive
marketing and distribution agent to the Team Sporting Goods Segment
for a brand as iconic and well recognized as New Era. Making the New
Era line of team products proprietary for our salesmen, catalogs and
re-distribution partners is another important step in setting the
Company and its offerings apart from others in the Industry. Along
with the recently announced exclusive alliance with Nolan Ryan, this
relationship goes a step further in establishing our foothold in
baseball and presents significant opportunity for the sale of New Era
baseball caps in conjunction with our existing broad SKU base of
baseball uniforms and equipment. Simply put, it allows us to provide a
complete head-to-toe, one-stop-shop solution for our customers.
"This partnership allows New Era to focus on what they do best,
which is manufacture the highest quality, most innovative product in
the Team Cap industry while leveraging Collegiate Pacific's core
competency -- the thousands of direct touches we make daily into this
marketplace. Collegiate Pacific is comprised of 175 road sales pros
covering 23 states; nearly 2 million direct-mail catalogs; a family of
websites, a 20 man team of outbound phone salesmen, and a growing
network of nearly 2,000 team dealers all acting in concert to
penetrate the market.
"We believe this alliance further validates Collegiate Pacific's
core value proposition. We are best positioned to act as a national
conduit for major, branded manufacturers like New Era looking to
position their product in front of the institutional and team customer
base. New Era simplifies its business process by dealing with one
customer and managing one receivable, while Collegiate Pacific will
use its multiple marketing tentacles to broaden awareness of the New
Era story and product line. It's a perfect fit for both Companies and
with our ability to simultaneously service the grass roots and Team
Dealer markets it showcases what Collegiate Pacific's multi-channel
marketing platform is designed to do. We welcome existing New Era
distributors as well as newly interested parties to contact the
Company to learn how they might participate in what will be an
exciting and aggressive campaign."
The Company stated that effective July 15, 2006 existing New Era
distributors and other interested distributors may contact its VPI
Team Dealer Division at 888-200-7661. Schools, Colleges, Youth Leagues
and other team/club end users may contact Collegiate Pacific's "New
Era Team Express" division at 800-881-6536 for service or referral.
Collegiate Pacific is the nation's fastest growing manufacturer
and supplier of sports equipment primarily to the institutional and
team dealer markets. The company offers more than 4,500 products to
300,000 prospective and existing customers. The company distributes
approximately 1.5 million catalogs annually and employs approximately
175 professional road salesmen.
This press release contains "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements include statements relating to
Collegiate Pacific's anticipated financial performance, business
prospects, new developments and similar matters, and/or statements
preceded by, followed by or that include the words "believes,"
"could," "expects," "anticipates," "estimates," "intends," "plans" or
similar expressions. These forward-looking statements are based on
management's current expectations and assumptions, which are
inherently subject to uncertainties, risks and changes in
circumstances that are difficult to predict. Actual results may differ
materially from those suggested by the forward-looking statements due
to a variety of factors, including changes in business, political, and
economic conditions due to the threat of future terrorist activity or
otherwise, actions and initiatives by current and potential
competitors, and certain other additional factors described in
Collegiate Pacific's filings with the Securities and Exchange
Commission. Other unknown or unpredictable factors also could have
material adverse effects on Collegiate Pacific's future results,
performance or achievements. In light of these risks, uncertainties,
assumptions and factors, the forward-looking events discussed in this
press release may not occur. You are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of
the date stated, or if no date is stated, as of the date of this press
release. Collegiate Pacific is not under any obligation and does not
intend to make publicly available any update or other revisions to any
of the forward-looking statements contained in this press release to
reflect circumstances existing after the date of this press release or
to reflect the occurrence of future events even if experience or
future events make it clear that any expected results expressed or
implied by those forward-looking statements will not be realized.